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Key #2 – You MUST have an SEO Plan

Creating an SEO Plan SEO is short for Search Engine Optimization And it is the most important thing you will do once you have a website (or blog) It’s how people find you. SEO can appear to be intimidating, but you can learn a few basics to get you started on the read more

Key #1 – You MUST Have a Website or Blog

You’re website or blog is your home It’s still #1 – It still doesn’t suck! I’m not kidding when I say this. You still NEED a website. In fact, I’ll go one step further. If you are a local business, you need a blog. A blog is a website read more

5 Keys to Online Marketing Success

Get the Basics Right First…then build your empire! Does Your Online Marketing Suck? What kind of question is that to ask? Nobody really thinks that their online marketing sucks – but most of the time, it DOES. How about YOUR online marketing? We all start out with the b read more

Divi WordPress Theme

Divi WordPress theme fulfills a need A few weeks ago, I downloaded the Divi WordPress theme from Elegant Themes. I always wanted to see what this drag and drop theme could do, so I thought I’d give it a try. I am very happy that I did. For some time, I’ve wa read more

Think of social networks as a house

Think of social networks as a house you don’t own Think of your accounts with Facebook, Twitter, LinkedIn, Pinterest and all other social networks as a house… your house. The social network is the landlord. You can’t buy the house, but you are allowed to use it, subject to eviction with no notice. You can invite friends over for a visit. You can visit them in their houses. But the vehicle you use to move around remains in the ownership of the landlord. If he so chooses, he can stop you from moving around or limit your access to the means of transportation.   Who owns what? When friends come over to visit, you can connect with them, converse with them, sell them stuff, etc., but the LANDLORD owns them. You can also bring photos and videos into your house to exchange with your friends, but the landlord owns those as soon as you bring them into the house. And they...

A Labor of Love – Creating a BBQ Festival

Every year about this time my regular business grinds to a halt as I do my part to help create another Kentucky State BBQ Festival. As a member of the Festival’s Board of Directors, I wear many hats, but none of us could do this alone. We have a fantastic Board of Directors and an equally fantastic General Committee who take ownership of various moving parts and put it all together. The Festival website, Twitter and LinkedIn accounts are among my responsibilities. Brad Simmons does our Facebook marketing. My wife Maureen and I took on the added responsibility of handling the online sales of our raffle tickets this year, and boy, was THAT a learning experience. New systems will be in place for next year when we will have more time to promote the raffles and increase the revenue and the work involved. Every January, we begin building the Festival that will take place the weekend...

For a Simpler CMS, Grab a Perch

What is enough CMS? I started blogging in 2005 using Userland Software’s Radio. By 2006, I had switched to WordPress and have been very happy with it for developing everything from simple blogs to complex websites. Along the way, I tried Joomla and Drupal, but found them unwieldy for my clients to make changes to. WordPress was a simpler system to teach to clients, but still required some time and, once in a while, video tutorials. WordPress also offered much quicker web page building and maintenance. Even if a client didn’t want to add or edit content and preferred me to do it, the ease of doing it in WordPress saved me time and them money. So, as you might guess, I have been a big fan of WordPress for many years. I have attended WordCamps in Columbus, OH and Louisville, KY for a few years and plan to attend a few more next year. For me, WordPress is a tool I want to know more...

Combined Web and Email Hosting? Bad Idea?

What does email mean to your business? For as long as there has been web hosting there has been email hosting packaged with it. It is free, convenient and a bad idea. I’ve been using combined web and email hosting since 1996 and it took me this long to figure out just how bad of an idea it really is. If you have any kind of email volume and use combined hosting, I’m sure you’ve had times when your email server refused to respond, asked repeatedly for the password that you knew was correct or failed to deliver an email you had been waiting for. And despite promises of 99% plus uptime, all web hosts have times where their service goes down – and your email goes with it. Additionally, most combined email services have poor spam filtration and that can get annoying even if you don’t you have an older email address that received hundreds of spam email every...

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