Blogs are fabulous search engine magnets, especially if you learn a few easy tricks, like properly tagging your posts [see video]. Facebook and Twitter serve the dual purpose of making and keeping up with friends and contacts. Social networks can also lead people back to your blog or website which is your online marketing base and information portal.
But what on earth would you blog, post or tweet about?
Here are a few suggestion I hope will help you create some content for your blog and social network posts.
Have weekly or monthly sales? Blog it! Facebook It! Tweet It!
Hold auctions? Blog it! Facebook It! Tweet It!
List new properties? Blog it! Facebook It! Tweet It!
Sell properties? Blog it! Facebook It! Tweet It!
Post a sale on eBay? Blog it! Facebook It! Tweet It!
Selling something on Craigs List? Blog it! Facebook It! Tweet It!
Post a video to YouTube? Blog it! Facebook It! Tweet It!
Have a job to fill? Blog it! Facebook It! Tweet It!
Need freelance help? Blog it! Facebook It! Tweet It!
Trying to find someone you lost track of? Blog it! Facebook It! Tweet It!
Have weekly specials in your restaurant? Blog them! (Extra – Twitter your daily specials)
Lunch menu for your deli or restaurant? Blog it! Facebook It! Tweet It!
Live entertainment this weekend? Blog it! Facebook It! Tweet It!
Having a promotion on a new CD release? Blog it! Facebook It! Tweet It!
Theater group have shows? Blog it! Facebook It! Tweet It!
Show movies in the high school auditorium? Blog it! Facebook It! Tweet It!
Sponsoring a charity event? Blog it! Facebook It! Tweet It!
No matter what you sell – no matter what you do – online or offline – a blog, Facebook and Twitter it will increase your business locally or nationwide.
Remember that a blog and Twitter can increase business directly while Facebook is a more indirect approach, more of a long-term strategy.
That’s just a few of the uses for blogs. Let’s list a few more.
Could your business build a blog around one of these?
- Health care tips – every health care professional could do this
- Cat, dog, bird, fish care tips – Vets and pet store operators?
- Fashion and style tips
- Home improvement tips
- Home cleaning tips
- Lawn and garden tips
- Auto care tips
- Auto repair and maintenance tips
- Tips on buying a home
- Tips on selling a home
- Tips on renting a home or apartment
- Travel tips
- Travelling by auto
- Best features of cruises
- What’s up with the airlines?
- Travelling with children
- Ecotourism
- Energy efficiency for the home
- Home building projects
- Restaurant menus or specials of the day
- Take out and delivery menus – especially if they change frequently
- Local travel and tourism
- Participation in local events
- Do-it-yourself projects
- Summer activities for children
- Summer activities for adults
- How to apply for a mortgage
- How to apply for a car loan
- Credit card tips
- Controlling insect pests
- Outdoor lighting
- Swimming pool care
If your blog will be personal in nature, there are at least three major free blogging services that let you start a blog on their site. WordPress.com, Blogger and TypePad are the most popular. An easy-to-use micro blogging service is available at Tumblr. And you can have a blog on any or all of them. Just register for a free account, pick a theme and start blogging. Free blogs are also a great starting point for small businesses.
While using your own domain name is possible on the free blogging services, having your own blog on your own web server has some important advantages. This would be the way to go if you are a business. Having your blog and your email at your own domain name is a distinct advantage. You have much more flexibility to add features to your blog if you host it yourself.
Hosting your own blog is neither difficult nor expensive. If you are a “do-it-yourself” kind of person with some technical knowledge and the time to administer your own web hosting account, their are many low-cost services that can get you up and running in no time. One we would recommend is to get an account with HostGator and use their simple Fantastico CPanel feature to install your blog in just a few clicks.
Facebook and Twitter are free. Just click on the links and set up your account and you are ready to go.
If you are put off by having to set up and administer your own blog, Orange Cat has high value, low-cost plans that do the work for you.
Whatever you do, don’t put it off any longer. Get started now, jump in front of your competition and stay there!
Contact Bob @ 859.755.4115 to get started Today!
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Bob, any thoughts on the utility of Twitter Lists in social marketing?
These are groups of lists I curate.
http://manufacturedhomes.com/#twitter
http://motorhomes.com/#twitter
Twitter lists are great for helping people follow tweets on a subject that interest them, John. Those are a couple of nice lists you’ve got there.