Whether you are a Realtor®, a retailer, a restaurant owner, or any other person who regularly does business face-to-face, you get a lot of your leads and customers email addresses from sources other than your Internet sign-up form. How do you stay in touch with them? They gave you their email address voluntarily, but when you try to import them into the database of most email autoresponder services, they have to go through the confirmation process. Why?
The reason for this is to prevent malicious sign-ups, whether by the mailing list owner or a third party. But when your customers give you their email address in your establishment, they are clearly giving you permission to email them. After all, if they didn't want you to email, them they would have left the email blank. And they meet the requirement of persons who you already have a business relationship with.
Using a double opt-in process to confirm subscribers from your web forms is a good idea. It prevents malicious and fraudulent signups. If you don't think that could be a problem, one of my websites was recently slammed with dozens of fraudulent email signups using my web form. Same addresses, over and over again, numbering in the hundreds. They never made it to my mailing list because they didn't {couldn't) confirm.
So, what can you do if a large proportion of your customers give you their email addresses offline at your place of business? My suggestion is to import your manually entered emails into a single opt-in (non-confirmed) list and your web form subscribers should be entered into a double opt-in list which uses a confirmation process.
So what software or provider reliably allows you to do that? AutoResponse Plus can make this easy. AutoResponse Plus allows you to set up auto responders that are either require confirmation or not. You can import your offline subscriptions by uploading a comma delimited list.
AutoResponse Plus has many features that help make your email campaign successful. Scheduled auto responses, email broadcast, signup tracking tags, link tracking, open rate tracking and features too numerous to mention make AutoResponse Plus worth you consideration.
AutoResponse Plus installs right on your web server and has a convenient and easy-to-use web admin interface. They'll even install it for you free of charge. If you are signed up for the BobStovall.com Tip of the Week, it is delivered using AutoResponse Plus.
Right now, the folks at AutoResponse Plus are running a special where you get a free upgrade to a 10 site license, a free upgrade to the RSS Publisher, two years of upgrades, two years of access to the member's area and a free upgrade to AutoResponse Plus 4 when it is available.
To get your copy of AutoResponse Plus, click on the link in the Bob Recommends section of this site.
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