ComScore.com, whose slogan is "Measuring the Digital World," just released some info on SuperBowl ads that you might find interesting. Anheuser Busch was the big winner in "Which SuperBowl ad would you like to see again?" SuperBowl ads have become such cultural icons that many advertisers make them available on their website for viewing, increasing the bang they get for their buck. Bud blew away the competition here and should reap a huge benefit as a number of those folks check out the ads on their site.
ComScore also had stats for an even more telling category. This time the question was "Whose ads did the most to improve or damage their brand?" With that kind of money on the line, you would want a good net gain here. Hyundai scored big in this survey, with Bud again close to the top. The primary loser was (totally unsurprisingly) SalesGenie.com with their confused and confusing message receiving the worst score of all. Hey, if a sales company can't sell their concept… OUCH! GoDaddy's "see the ad the SuperBowl banned" strategy also ended up in the toilet, coming in as the 2nd worst although it did get them a free mention here and elsewhere.
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