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Archive for April, 2007

Before you forward me that cute chain email…

April 25th, 2007 Bob Comments

Internet hoaxes have been around for a long as there has been an Internet. Many of them are circulated as part of Internet “[tag]chain letter[/tag]s,” often containing the [tag]hoax[/tag] story, a promise of good fortune if you follow the instructions and a threat of bad fortune if you don’t.

These are most often circulated by friends to other friends. Why would we want to threaten our friends? Seems like bad form to me. I don’t like being threatened. So stop it. Don’t send me ANYTHING that contains a threat like “if you delete this, you’ll have three years bad luck.” I already had the bad luck – I read the email because you are my friend.

The promise and the [tag]threat[/tag] are designed to emotionally [tag]manipulate[/tag] the recipient into perpetuating the chain. Again, why would we want to manipulate those who are our friends? If we wanted to perpetuate an Internet hoax, wouldn’t it be better to manipulate and threaten our enemies?

Case in point: a recently recirculated (and completely false) story about [tag]Alexander Fleming[/tag] and [tag]Winston Churchill[/tag]. Originally collected on the Internet in 1999, this oldie-but-bullshit has a young Winston Churchill being rescued from certain death by the father of Alexander Fleming, the “discoverer of penicillin.”

A grateful Sir Randolph Churchill pays Fleming’s way through medical school and he goes on to discover penicillin. Later in life, he is able to repay this deed by using penicillin to save Prime Minister Churchill’s life at a critical point in World War II.

At least that is ONE version of the story. To read the rest of the versions, and how the “discoverer” of penicillin hadn’t the vaguest idea of the importance of what he had discovered (and didn’t even know how to administer it years later), read the story “What Goes Around” at Snopes.com.

The various versions of this story have one thing in common – they are ALL crap!

But what is the harm in this? Isn’t the sender delivering an inspirational message that rises above mundane matters like accuracy? Well yes – and no.

There is still that nasty manipulation/threat cycle we discussed earlier. When someone originates an Internet hoax, he assumes that the vast majority of recipients will be too busy or too distracted to check it out. He is right.

We all love to share inspirational stories with our friends and associates – and we should. The problem with perpetuating hoaxes on our friends is that we risk losing credibility.

Wouldn’t it be better if we took a moment to check out these things before we send them on? Why risk losing credibility with people we care about? Most of these hoaxes have been kicking around so long that many people who receive them instantly recognize them as fakes. They probably looked them up two or three years ago and discovered their dodgy origins.

That was the case with the email I mentioned above. I first saw that on snopes.com around 2000. I have received various versions of it several times over the years since. They survive because the original senders just can’t resist taking advantage of others unfamiliarity with them.

It used to be a bit more difficult to perpetuate a chain letter. You had to go make copies, write out envelopes, pay for postage and stick them in the mailbox in order to send them on. Now, it just takes a click of the “forward” button to perhaps make a fool of yourself in an instant.

It only takes a minute to check out an Internet chain letter. There are two well-known sources. They are Snopes.com and Hoaxbusters. Both have simple and useful search capabilities. Check before you hit the forward button.

How do you recognize an Internet hoax? Any email that asks to be forwarded is an immediate suspect. Any email containing a promise of good fortune, or a threat of bad fortune is a suspect. Any story that seems too good to be true is a suspect. And unfortunately, any email that tugs at our heartstrings with tales of sickness and misfortune (especially involving children) has to be suspect.

Is there a chance that an email that fits the above criteria for suspicion is legitimate. Yes, but a very small chance. Don’t forward any suspect email until you have checked it out.

One more thing. This might seem a bit conspiratorial, but think about it. Most of this type of email that I receive has been forwarded several times. And right there in the email, in the clear, is the email address of every person who was in the chain from the beginning.

Now, if I were a spammer in search of fresh email addresses, that list would look mighty interesting to me. So if you insist on perpetuating this type of garbage, at least show a little common courtesy and delete the email addresses of previous recipients.

This post may make me seem like the Andy Rooney of email. I’m not trying to be the curmudgeon. I know it pisses a lot of you off when your email gets slammed with jokes, hoaxes, chain letters and the like. Pisses me off, too. But I do appreciate receiving real inspirational stuff from friends and associates. All I ask is that you be just a bit discriminate in what you send.

Categories: Uncategorized Tags:

Using your autoresponder effectively

April 16th, 2007 Bob Comments

Email marketing imageMany of you have started up your [tag]email marketing[/tag] program by signing up for a test drive with [tag]aWeber[/tag].

We’ve all heard about how effective [tag]email[/tag] [tag]marketing[/tag] can be – no matter what your business – and how it is an essential part of any online marketing strategy. But did you know that email marketing is an incredibly effective way to boost response for offline businesses as well?

One of roadblocks many of us face when we are thinking of starting up our email marketing program is what do we say to the people on our mailing list? Exactly what do we send them? How do I apply this to my business?

We’re rarely at a loss for words when it comes to giving advice on how to better use email marketing!

And neither are the folks at aWeber. Their success depends on your success. So, they have a variety of free tools you can use to become a better email marketer. And they add to them all the time.

Here are a few resources that you can use right now to improve your email marketing strategy. They feature some powerful tips and ideas to get you going and keep you going.

Blog: http://www.aweber.com/blog/?25814

Articles: http://www.aweber.com/articles.htm?25814

How-To Videos: http://www.aweber.com/video-tutorials.htm?25814

aWeber also conducts Webinars on How to Get Started and Getting More in Depth. You can read more about the Webinars and register for them at: http://www.aweber.com/blog/live-webinars/?25814

Take advantage of these free resources today and watch your email marketing program take off.

Categories: Uncategorized Tags:

Master of marketing

April 13th, 2007 Bob Comments

Maker's Mark red logoWhen one mentions the term “[tag]master of marketing[/tag]” I immediately think of Bill Samuels of Maker’s Mark. Maker’s Mark is a small family-operated bourbon distillery nestled in the countryside near Loretto, Kentucky, a tiny town in the beautiful Bluegrass Region. But the big boys in New York and Los Angeles have nothing on Bill Samuels.

Some of the most [tag]creative[/tag] [tag]marketing[/tag] pieces I have ever seen have come out of Maker’s Mark. Their billboards around Central Kentucky are legendary (you’ll see some of them in future posts). Their Ambassador program is as brilliant as it is well-run.

I have been a Maker’s Mark Ambassador for a few years. Over that time, I’ve been treated to some great promotions made all the more special by the fact that I’m involved in marketing.

The rest of us should study what Maker’s Mark does in it’s marketing and use the creativity in it to boost our own ingenuity and innovativeness when planning our own marketing campaigns.

Maker’s Mark Ambassadors are expected to promote the brand – a fairly easy job considering the quality of Maker’s Mark’s [tag]bourbon[/tag] [tag]whisky[/tag]. The marketing folks design Ambassador’s [tag]promotions[/tag] to make that goal even easier.

A few days ago, the latest Maker’s Mark Ambassador’s package arrived in my mailbox and it met my expectations of what I have come to expect from them.

This was a mailer that used a form of [tag]viral marketing[/tag] that is in keeping with the goals of the Ambassador program.

The outside of the mailer is glossy black and red and sealed with the Maker’s logo in red wax and about a quarter-inch in thickness – now who could miss that in with their mail – and who could resist opening it?

Mailer exterior front and back

Maker's Mark mailer front

Maker's Mark mailer back

Full mailer interior

Maker's Mark mailer interior

Inside the mailer was a text panel with a message to the recipient and instructions on how to use the enclosed stickers. This is one of those places where the Maker’s Mark marketing team excels. They make no assumptions that you will know what to do.

Busy people need instructions – to have the idea implanted. It might be hard to read the panel in this reduced-size image, so I have re-printed it below.

Instructions on how an Ambassador should use the contents

Maker's Mark mailer text panel

The panel reads,

"Dear Ambassador,

My mother always told me to do what I love, and to have fun doing it.

While you've been introducing a lot of folks to my family's little brand of bourbon, I hope you've had fun. In addition, I hope you've been enjoying the many perks that come with your position. It's a tough job, but somebody's got to do it, right?

Speaking of jobs, we're all about making sure you can adequately do your's as a Maker's Mark Ambassador. That's why you'll find 48 receipt stickers to stick to your bills when you frequent restaurants and drinking establishments. 24 stickers to thank them for stocking Maker's Mark or, in the unfortunate case they don't carry it, 24 stickers to encourage them to stock it.

With this new tool, introducing folks to our bourbon whisky will make your job easier and more fun. Trust me, it'll rub off on those around you.

Thanks again for all you do.

Sincerely yours,

Bill Samuels, Jr.
President and Ambassador-at-Large"

Folks, if you miss the brilliance in this, read it again and again until you get it.

And here are those stickers. I don’t know exactly how many Maker’s Mark Ambassadors there are, but each one is now armed with 48 stickers to help Maker’s promote the brand. And because it is a fun thing, many will do just that.

The stickers

Maker's Mark mailer stickers

By the way, this weekend is Thoroughbreds and Redheads weekend here in Kentucky. Over two days, the Maker’s Mark Ambassadors and guests will enjoy the 11th running of the Maker’s Mark Mile at Keeneland Racetrack in Lexington, be treated to a big block party in downtown Lexington and the Ambassador’s Homecoming event at the distillery in Loretto.

How much goodwill will Maker’s generate over the weekend? Enough to ensure that this fine product will be available long into the future. And how many lessons in first-rate marketing can we glean from the folks at Maker’s? It just doesn’t end.

Learn more about Maker’s Mark whisky and become a Maker’s Mark Ambassador at the Maker’s Mark website.

Categories: Uncategorized Tags:

Eliminate spam from your forms and contact links

April 12th, 2007 Bob Comments

My Contact Station product imageAnd get a professional contact and form interface in the bargain!

I don’t know about you, but I absolutely hate [tag]spam[/tag]. And I really hate it when I post a [tag]form[/tag] that let’s me interact with my visitors only to receive dozens of spam form entries for pharmaceutical hacks and third-rate porn sites.

Also, did you know that the [tag]contact form[/tag] or [tag]link[/tag] on your web site is a spammer’s favorite place to [tag]harvest[/tag] your address so they can send you all their [tag]junk email[/tag]? It’s true!

We’ve tried various forms of munging email addresses to prevent harvesting, but with very limited success. That’s why you need to check out this new software that just became available this morning.

It’s called My Contact Station, and it is an all-in-one [tag]secure website contact[/tag] solution that solves the email harvesting problem, provides an attractive interface for site visitors and installs easily in a matter of minutes!

I’m going to keep this short, because I have no doubt that you are going to want this the moment you see it… especially when you see the price! (hint: it’s less than $10.00)

It’s simple to install. But for those of you who’d rather not fool with it, OrangeCat can install it for you.

If you have a web site, secure your site from spammers right now with My Contact Station.

Categories: Reviews Tags:

Alternative to MS Office

April 10th, 2007 Bob Comments

Get OpenOffice 2.2 buttonDo you need an extra license for Microsoft [tag]Office[/tag]? Or are you just tired of paying for a license for both your desktop and your laptop. Or are you just plain tired of paying the high price that these products cost?

If any of the above applies to you, you need to have a look at [tag]OpenOffice[/tag] 2.2. This [tag]Open Source[/tag] program has most of the features that you and I use on a daily basis. It has modules for [tag]word processing[/tag] (called Writer), [tag]spreadsheet[/tag] (Calc), [tag]presentation[/tag] (Impress) and even includes a [tag]database[/tag] program (Base) that you’d have to pay extra for from Redmond.

OpenOffice runs on [tag]Windows[/tag], [tag]Linux[/tag] and [tag]Mac OSX[/tag]. If you are using a Mac, you will have to install the X-11.app X-Window application that is included on your system install disks in order to use it. This is because the current Mac port of OpenOffice is designed to run on the UNIX underpinnings of the Mac OS, not on the Aqua interface, but an Aqua version is in the works.

OpenOffice can open and save to the most popular file formats used by MS Office as well as to it’s own proprietary file formats so you will find it easy to exchange documents between all the users in your office.

I have tried all of the OpenOffice modules on both Mac OSX and Windows and have been quite impressed with their performance. OpenOffice is Open Source software and as such is free to use. There is documentation and support available at OpenOffice.org.

To download OpenOffice, go to the download page at OpenOffice.org.

If you have any comments on OpenOffice, good or bad, use the “Leave a Reply” box on the web page for this post.

Categories: Open Source, Software Tags: