What keywords do your visitors use to find you?
Knowing what keywords your visitors used to find you offers a glimpse of which keywords you should optimize for and which keywords and phrases you should try in Pay-Per-Click (PPC).
Prime “long tail” keywords1 will often turn up in the list of keywords in your statistics. These keywords will often produce high placement for far less cost than broad-based keywords.
They also produce higher quality clicks through to your web page. Searchers tend to use longer, more specific keywords when they have done the research and are ready to take action (buy).
How do you find out which keywords your visitors used to find your web page?
If you have a stats package on your web server, it should supply you with that info. We use the Urchin stats program on all OrangeCat servers. If your hosting company doesn’t include a stats package, you can just use Google Analytics which will give you a ton of great information including keywords.
As Lord Kelvin said, “If you can not measure it, you can not improve it.”
Let me paraphrase Lord Kelvin to apply his wisdom to marketing:
“If you don’t measure it, you won’t be able to improve it.”
Jargonator
1 “Long tail keywords” are actually multi-word phrases that you visitors might use to find you.
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This was great. Do I need to do any work on my keywords? If so just let me know what I need to do.
Joetta
This was great. Do I need to do any work on my keywords? If so just let me know what I need to do.
Joetta
We’ve already done some preliminary keyword work on your home page. That’s how you got that #1 Google position. We should look at what keywords people are using to find you and put those to work for you as well. Let’s finish the current project first.
Bob
We’ve already done some preliminary keyword work on your home page. That’s how you got that #1 Google position. We should look at what keywords people are using to find you and put those to work for you as well. Let’s finish the current project first.
Bob