How can you use WordPress and email to boost your business? Here’s an example from the new case studies section of OrangeCat.com. Check it out – we might have just the answer for your business as well.
“My most successful client has been a moderate-sized family restaurant.
“He never had a site and didn’t want one but was intrigued with the autoresponder idea for staying in contact with his customers. So we set up a simple blog and an email marketing program.
“A few months after implementing the autoresponder, his email list has been built up to over 3,000 people.
“He has a seating capacity in his restaurant of 120.
“We have built a great rapport with his list by sharing recipes, food hygiene tips, videos of new staff and chef, funny restaurant stories, etc. This is also where the blog came in handy.
“Previously, his biggest complaint was that his restaurant was extremely quiet from Monday to Wednesday.
“We send out special deals to the list – normally once a week to half the list – meaning that an offer is only sent to each person on the list twice a month and something of value or something funny twice a month, etc. – that way the list is not inundated with constant offers but the restaurant still gets an offer out every week to help fill tables.
“We have managed to make his restaurant very busy on his previously quiet nights.”
This is the power of a well-managed mailing list attached to a blog or website. Offering a special on slower days or nights allows the customer to feel there is value in coming in more often. And the restaurant turns empty tables into cash.
So what about delis and sandwich shops?
Use WordPress and an email marketing strategy to keep customers informed of daily lunch and dinner specials. Some smart operators have use a fax broadcast for this in the past, but now a well-timed email, text or Twitter update can accomplish much more for less.
Establish a birthday or anniversary club and send a special offer during the customers birth month. The big guys do it. Why not you?
A recent study revealed that $1 spent on email marketing brings in over $50 on average. It works especially well in local markets. Get your’s today.
Call us at 859-544-9005 for even more ideas on how you can grow your business with WordPress and email marketing.
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