So… IS a bad website better than no website? That depends on what makes it bad! If it just looks bad, but is functional, easy to navigate and communicates your business’s Unique Selling Proposition (USP), it’s probably doing you some good despite it’s unattractiveness. And it can probably be prettied-up fairly easily.
But if it’s bad because it is hard to navigate, is too confusing because of information overload, or lacks focus, the problems are more deep-rooted and it may be doing you more harm than good. NOTE – think lipstick and swine.
A very famous marketing expert once said “Anything worth doing is worth doing half-***ed.” What he meant was that doing something is always better than doing nothing.
Especially when the market is down. People who are already a little skittish about spending their hard-earned dollars certainly won’t give their money to a business that is running scared and looks ready to throw in the towel.
And a bad website – or more to the point, a bad marketing plan – can make you look like you’re down to the last card in your deck – not a picture that instills confidence.
Now might be a good time to have a look at your online marketing efforts and if you find them wanting, do something about it. If you, like so many other businesses, have found that you need to tighten up on your budget, a good online marketing program could be your salvation…
More results for less money.
Do you have a clear, concise website in place? Do you have an email marketing program up and running? What’s stopping you?
Have a look at this web page. Is it clear? Is it concise? Can you tell what the USP is?
So many times I hear from small business owners that they’d like to be on top of their online marketing, but they don’t have the time or the technical know-how.
But you don’t need either to succeed in online marketing on a local, regional or national basis. You don’t print your own newspaper to run your ads, do you? Well, you don’t have to publish your own website or blog either.
Talk to your online marketing professional today – note that I didn’t say “web designer” – and get started making your website work for you.
A recent study revealed that $1 spent on email marketing brings in over $50 on average. It works especially well in local markets. That’s a powerful Return on Investment! Get your’s today.
Call your online marketing professionals at 859-544-9005 for even more ideas on how you can grow your business with WordPress and email marketing.
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