A short time ago one of my clients, ShortSaleCertified.com in Michigan, requested that we place a small video testimonial in the sidebar of his WordPress template. We built a video from two video clips and an audio file with a slide and set it in place using the WordPress Video Widget.
It worked great, but the client wanted it to autostart on opening the page and here needed to be a poster image inserted when the video wasn’t playing. After fooling around with the coding of the plugin, we got the video to autostart, but there was a problem. Because the plugin appears on every page of the site, the video would autostart every time someone went to a new page – a surefire “visitor annoyance feature”.
How did we solve it? By inserting some conditional code into the plugin, we were able to have it autostart only on the home page and not on any others. Have a look at the website and try it out.
The point of all this is that WordPress is a very customizable Content Management System (CMS). We have never had a customer request that we couldn’t fulfill with a little custom PHP coding – at least to date.
Don’t let anyone sell you on the idea that a static website is a “set it and forget it” marketing plan. Do that and you’ll be the one who is forgotten. WordPress gives you Web 2.0 interactivity and a very flexible framework to build on. Static websites are dead – or at least on life support. If you want to market online today, your visitors expect more than boring, static, unchanging content and you should, too.
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