This New York Times article talks about how small businesses, especially of the “mon-and-pop” variety are using Twitter as their primary marketing vehicle – often their ONLY marketing vehicle.
And why not? Twitter is free and easy to use. And they are in the process of building new tools to allow businesses to better se what their “tweets” are doing for them. A more comprehensive marketing plan would be advantageous in the long run, but Twitter is a great way to get started when the budget is slim.
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