So what’s been happening during the dog days of August (and just when are cat days, anyway)? While I’ve been working on a bunch of projects and taking a little vacation time to attend my nephew’s wedding in DC, the world has moved on.
Cash for clunkers, a health care debate that sometimes seems to be about everything BUT health care and the passing of an American icon. Wow, what a month!
And against that backdrop, the American economy seems to have stopped shrinking. That’s a good sign, but how long will we have to wait for more solid news of recovery?
Depressing? Not if you’ve had your online marketing ducks in a row. According to the Forrester Research folks, online sales grew over past year at a rate of 11%. Let me repeat that… online sales grew by 11% in the worst economic slump since the Great Depression.
Looking for some positive news? There it is… now what are you going to do about it?
If you are maximizing your online marketing potential, good for you… you are probably one of the chosen few saying “Recession? What recession?” If you’ve got a toe in the online marketing water, now is the time to jump in. Done nothing online yet? Better get a move on… recovery’s coming!
I heard an interview with Netscape founder and entrepreneur Marc Andreesen. In it, he stated “Innovation doesn’t stop during a bust.” Marc was 100% right. Things have changed while the economy floundered. Old solutions are just that… old solutions.
I don’t know how to say this in a more genteel, politically correct way, so I’ll just say it. As we approach the second decade of the 21st Century, if you don’t have a solid online marketing strategy in place, you are yesterday’s news.
If you’ve survived the economic downturn, you are in an ideal position to solidify your place in your market now and in the future. But you have to take action now. This holiday season will be “make or break” for many businesses.
Taking steps now to leverage holiday traffic into permanent business is one one of the smartest moves you can make. We’re going to be showing you how to do just that so if you aren’t a subscriber yet, be sure to sign on so you won’t miss out on some really important information.
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Wow Bob an 11% increase – that’s awesome!
hopefully it will go up more when we start comming out of this depression.
Lucky for me I’ve had my best year online this year, had small success last year.
This just gives me motivation to work harder, thanks!
Wow Bob an 11% increase – that’s awesome!
hopefully it will go up more when we start comming out of this depression.
Lucky for me I’ve had my best year online this year, had small success last year.
This just gives me motivation to work harder, thanks!
Jeff,
That surprised me, too – but it’s nice to get some unexpected pleasant news.
Jeff,
That surprised me, too – but it’s nice to get some unexpected pleasant news.