Bring Local Searchers into Your Business

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Behavior of Internet Users Conducting Local Search chart In 2009, 46% of Internet users conducting a local search then visited the place of business, up from 34% in 2008. A flat 38% contacted the business via the telephone. Those are some whopping numbers.

If you haven’t as yet seen the value of having a solid local search strategy, remember that one or more of your competitors will. Having a local search strategy may mean life or death for your business over the next several years, regardless of what type of business you are in. Have one and prosper or don’t have one and wish you did later.

What form your local search strategy takes is up to you. You can opt for localized Search Engine Optimization (SEO), localized Pay-per-Click (PPC) or a hybrid system of using both. Social Networking is another way to implement a local marketing strategy, but is an independent avenue and must be used in conjunction with a local search strategy.

If the percentage of Internet local search users visiting the business they have just searched for increased by 12% in a terrible business year, what will happen as online marketing matures even more?

This growth rate will eventually begin to level off. As you approach saturation (100%), the growth rate slows down. To take best advantage of the growth, you need to jump in now. Competition will increase as local search moves toward saturation. Placing yourself in a top position before the competition arrives will make you hard to dislodge.

Start planning your local search strategy today and reap the rewards far into the future.

Dominate Your Local Market!