Dominate Your Local Market!

“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford

According to some of the latest economic figures, we are in the beginning stages of economic recovery. I’m sure this is a relief to all of us even if unemployment figures are still way too high. Employment always lags behind in a recovery.

It may be a slow road back, but at least we are moving in a positive direction. Sadly some businesses have not been able to survive the downturn, but those that have will have an unprecedented opportunity for growth in the coming years.

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There’s a lot of speculation on what the holiday season will be like this year for local businesses. Nobody is quite sure what to expect although not many are anticipating a banner year.

Despite the gloomy predictions, you can use this holiday season to leverage the customers who will visit you and/or buy from you this year to boost your business next year and beyond as the economy recovers.

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“Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics” – TeacherTube.com

This New York Times article talks about how small businesses, especially of the “mon-and-pop” variety are using Twitter as their primary marketing vehicle – often their ONLY marketing vehicle.

And why not? Twitter is free and easy to use. And they are in the process of building new tools to allow businesses to better se what their “tweets” are doing for them. A more comprehensive marketing plan would be advantageous in the long run, but Twitter is a great way to get started when the budget is slim.

Read more here »

At 12:01am today, Facebook began letting you select your own username. That means that you can now have your own name on Facebook like this:

http://www.Facebook.com/bobstovall

instead of those cryptic, long default Facebook URLs.

This makes it much easier for friends to find your Facebook page and is easier to remember for those you give it to.

Now, as you probably realize, many people have the same name on Facebook. And I’ve always recommended grabbing your own name as a domain name. I am just as enthusiastic about grabbing your own name on Facebook.

So if you want your name, you should go get it now.

Here’s how:

Log into Facebook, or click the link below and then login.

Then go to http://www.Facebook.com/username

Once you are there, it will suggest a variety of names. That doesn’t mean they are the only ones available, so click on the ‘more’ link and it will let you
select a different name. For example I picked bobstovall instead
of bob.stovall or bstovall, but you can pick any variation that’s available. There is a button to check availability of the name you choose.

Don’t hesitate of you could miss getting your own name. Go to:
http://www.Facebook.com/username
now and get your own name while you can.