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Archive for the ‘Software’ Category

Local Business Email Strategy for Today, Part 2

September 29th, 2009 Bob View Comments

In our last post, we stated that to begin a successful email marketing campaign, you need to do two things:

  1. Build a quality list of prospects or customers.
  2. Email to that list in a way that achieves maximum deliverability.

In that last post, we covered #1, building a quality list. Today, we’ll cover #2 – emailing to that list in a way that achieves maximum deliverability.

Read more…

Firefox Web browser logs billionth download

August 3rd, 2009 Bob View Comments

“The much-loved Firefox Web browser reached a milestone Friday morning — its billionth download.

“Quite a feat for a browser that, unlike Microsoft’s Internet Explorer or Apple’s Safari, is run by a nonprofit organization with fewer than 250 employees.

“Firefox, the free browser built on open source software that debuted in 2004, consistently gets high marks for speed, efficiency, adaptability and user-friendliness, and has become hugely popular worldwide.”

Source: Los Angeles Times via San Jose Mercury-News

Download Firefox here

What browser are you developing for?

December 15th, 2008 Bob View Comments

If your answer was “Internet Explorer” only, you may be antagonizing huge and growing parts of your market. I never understood the “one browser” web development philosophy, even back in IE’s hey-day.

Back then I used to hear some non-forward-thinking developers say they only tested in IE because it had some 75% or the market, the rest of the contenders divided up the other quarter of the pie, there was only so much time in the day, blah, blah, blah.

But thumbing one’s nose at 25% of web browser never made any sense – at least to me.

But the nose-thumber’s lot has grown worse with time. Over the past year, IE’s segment of the market (combined IE6 and IE7) has shrunk from 53.2% to 46.6%. IE 5 has all but disappeared.

In the same 12 months, Firefox’s share of the market has gone from 36.4% to 44.2%, Safari’s from 1.9% to 2.7% and Opera’s from 1.4% to 2.3%. So anyone now developing for IE and ignoring the others is building for less than half of the market.

But I still see websites and applications that misfire or completely fail in Firefox, Safari or Opera. For a personal website, it’s just dumb. For a commercial website, it’s suicidal.

W3C Browser Stats Nov 2008 table

If the current trends continue, it won’t be long before Firefox assumes the #1 position, a mean feat considering you need to go get it, download it and install it. But Firefox is gaining popularity for a lot of reasons – not least of which is that it’s extensible.

There are Firefox extensions that add all sorts of useful features to the basic browser. One of my favorites is the Foxmarks bookmark extension that allows me to keep all of my bookmarks automatically synchronized across four different Firefox installations on two OS X Macs, a PC running XP and a Linux laptop on Ubuntu.

I also installed extensions such as the Google toolbar, the Web Developer Toolbar, ColorZilla (tells me the value of any color on my screen) and a Del.icio.us bookmarking button.

Add to that the fact that Firefox is Open Source (free) and very crash-resistant. If you’d like to try out Firefox, here is the link to download it:

Spreadfirefox Affiliate Button

Create and edit your own web pages

November 17th, 2008 Bob View Comments

KompoZer logoThere are a lot of tools on the market to help you make edits to your own web pages. The problem is has always been that they are both expensive and difficult to learn.

Editing and creating new pages from scratch or from a template just got a whole lot easier… and less expensive. KompoZer is an Open Source (free) WYSIWYG (What-You-See-Is-What-You-Get) HTML and web page editor. If you can use Word®, you can use KompoZer.

And to make using KompoZer even easier, there is a complete video tutorial series that will take you from total newbie to expert in a few, short, entertaining lessons. The Konquer KompoZer Video Series is now available and you can view a sample video from the series here.

KompoZer is available for Linux, Mac and Windows systems. We use KompoZer on an almost daily basis here at BobStovall.com and highly recommend it.

You can download KompoZer for FREE here

More info on the Konquer KompoZer Video Series here

You Can Learn How to Build a Website

October 22nd, 2008 Bob View Comments

HTML for Beginners Video Series imageHave you ever wanted to learn basic HTML so you could build or update a website? If you have, the HTML For Beginners Video Tutorial Series may be just what you’ve been looking for. This 14 video series will have you creating or changing web pages like a pro even if you think you are technologically challenged.

Why are these tutorials so unique? Well we all learn things in our own way… I understand this and I’ve made an easy to follow, visual program that offers all the learning tools you need – as well as showing you fantastic ways to succeed using the ever popular HTML code.

The HTML For Beginners Video Tutorials contain information about building a site with HTML ‘from the ground up.’ This tutorial series is overflowing with techniques and methods that HTML experts use day to day to create fantastic looking web pages, well structured content and visually exciting sites… and now you have the same opportunity!

Get a complete list of what you’ll learn and more information at the HTML For Beginners Video Tutorial website.