Dominate Your Local Market!

Some things are so obvious we don’t even see them right in front of us - we don’t see the forest for the trees. The reason why is that we are too close to the thing at hand. An example:

The other day, I had a person who was interested in doing business with my company ask me if we accepted credit cards for payment.

“Well, of course we do,” I answered.

“Well, it doesn’t say so on your website.” Oops! I tell my clients every day that it is important to put everything you do on your website. Every product you sell, every service you render, every way a customer order, every method of payment, etc., etc.

But I simply forgot to put credit card logos back on my own websites during our last makeover. Well, there was another one of those “do-it-right-this-second” jobs that pop up and throw our neatly planned schedules into disarray.

Here is a screen capture of the sidebar from OrangeCat.net before and after we added the credit card logos.

So, I spent some time getting it done, but the logos are now on the websites. But in thinking about this, I realized that it proved two very useful advantages of marketing online.

1. Mistakes can be corrected quickly
If I had left some essential information out of a yellow pages ad, I’d be stuck with it for a year. If it was an ad in a newspaper, it could greatly diminish the value of that ad and correcting it would require the expense of a whole new ad.

2. Mistakes can be corrected inexpensively
If I made a mistake on a printed piece, I’d have the expense of correcting the copy and the expense of re-printing. With online information, I still have the expense of correcting it, but there is no re-printing bill.

When times are tough, as they are now, you have to squeeze every ounce of performance out of every marketing dollar. Now is the time to begin to master online marketing and reduce your expenditures while building your business.

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