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Even pros make mistakes

November 13th, 2008 Bob Leave a comment Go to comments

Some things are so obvious we don’t even see them right in front of us – we don’t see the forest for the trees. The reason why is that we are too close to the thing at hand. An example:

The other day, I had a person who was interested in doing business with my company ask me if we accepted credit cards for payment.

“Well, of course we do,” I answered.

“Well, it doesn’t say so on your website.” Oops! I tell my clients every day that it is important to put everything you do on your website. Every product you sell, every service you render, every way a customer order, every method of payment, etc., etc.

But I simply forgot to put credit card logos back on my own websites during our last makeover. Well, there was another one of those “do-it-right-this-second” jobs that pop up and throw our neatly planned schedules into disarray.

Here is a screen capture of the sidebar from OrangeCat.net before and after we added the credit card logos.

Add Credit Card Logos Before and After Image

So, I spent some time getting it done, but the logos are now on the websites. But in thinking about this, I realized that it proved two very useful advantages of marketing online.

1. Mistakes can be corrected quickly
If I had left some essential information out of a yellow pages ad, I’d be stuck with it for a year. If it was an ad in a newspaper, it could greatly diminish the value of that ad and correcting it would require the expense of a whole new ad.

2. Mistakes can be corrected inexpensively
If I made a mistake on a printed piece, I’d have the expense of correcting the copy and the expense of re-printing. With online information, I still have the expense of correcting it, but there is no re-printing bill.

When times are tough, as they are now, you have to squeeze every ounce of performance out of every marketing dollar. Now is the time to begin to master online marketing and reduce your expenditures while building your business.

Call us today to get started – 859.854.3243

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  • The first step toward fixing a problem is to recognize it. When a customer points out a short-coming on our website or in our marketing, we should really be thankful as most just remain silent.

    We'll be fixing Brad's problem this morning. How about yours?

    Bob
  • Bob, you are spot on with this one again. I had a resident come up to me yesterday - we send our people to the blog instead of the website - to see "feel-good" things about living with us in our communities. He said, "I went to your website, but didn't see any homes". I told him, that is the blog and our homes are on another site - blank stare. I asked if he'd like to see our homes, he said. "yes, we are going to stop renting and buy a home and wanted to buy from you". I have a link/just a line to go to my homes, but he never saw it.
    My fault - it needs to be painfully clear and it wasn't - almost cost my a resident AND a sale.

    Bob, can you fix that ASAP for me? I need a big button like your sign up box above.

    Sometimes the obvious, isn't obvious at all. Brad Simmons
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