Dominate Your Local Market!

Put together some great guitar, a classic piece of music, a simple video and link to a website and what do you get? 40 Million YouTube views and counting. Thinking of the difference 40 Million plus visitors could make to your marketing effort?

Yes, he’s good. And that’s why he has drawn 40 million viewers. And let’s be honest here. That’s not a very good video, is it? But it gets his point across. Want to play guitar like me (i.e., very good) – then grab this course or this product and you can.

You are also good at what you do. And there are YouTube visitors searching right now for the type of information you have to share, whether that is how-to info, or products or homes for sale.

Now, I know you may not be a super guitar player, and you may not draw 40 million viewers, but just think of the power of YouTube and what it could do for your business. And best of all, it’s FREE. Every time we’ve put something on YouTube, we’ve increased traffic to our website. And increased traffic means increased sales if your website is set up to take advantage of the traffic. If it’s not, you have some work to do.

Ask yourself these questions before you put your first video on YouTube or any other video site, such as Google Videos or Revver.com:

What happens when a new visitor reaches my home page?
What do they see or hear? Is there a clear definition of the purpose of the website or just random information they may or may not be interested in?

What do I want them to do?
Every web page should have a single purpose. It can supply information, sell a product, request visitor info such as name and email, or anything else important to your business. But it can’t do all of these things at once. You need separate pages for each function. This make the purpose of the page clearer to both visitors and search engines. You’ll get better response and better search ranking.

Have I made my objective clear to them?
Don’t assume that visitors know what you expect of them. Tell them! If you want them to buy a product, state your case and ask for the sale multiple times. If you want them to sign up for your newsletter, offer them something of value in exchange for their name and email.

Will they ever come back again?
Not if you don’t make some effort to ensure that they have a reason to come back. The first thing any website needs to do is to try and capture some information from the visitor so that you can contact them in the future and offer them something of interest to get them to come back.

Remember that very few visitors buy on their first visit. When that fifth, sixth or seventh contact motivates them to action, you want to be the one making that contact.

So review your website to be sure you have some of these basic elements in place. Then put together a video for YouTube. You don’t have to be Steven Spielberg here. Just convey the information you want in a simple and clear manner. You’ll get better as you make more videos.

Type keywords for your type of business into the search box at YouTube and see what your competitors are doing. You’ll also get some great inspiration for your own videos.

Start out using simple tools like Windows Movie Maker or Quicktime and iMovie. Just get started in some way. Remember that the power of video is yours for the taking at YouTube.

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