Small business and social networking
Direct response marketing and social networking were made for each other. An article in today’s New York Times looks at the ways small businesses are beginning to use social networking for their benefit.
From the article:
“By choice or necessity, successful small-business owners are earnest networkers, gladly shaking hands, handing out cards and attending local meetings to find and keep customers, solve problems, seek feedback or support and bolster their bottom lines.
“Now, the Internet is starting to upend those long-established methods; online networking on Facebook, Twitter, LinkedIn and newer niche sites can be instantaneous and far-reaching.”
This article contains some great info for small businesses and entrepreneurs. You can read it in it’s entirety at the New York Times website.
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I think most businesses are deluded to think that their customers want to hear from them constantly.
In some cases, you are probably right. It depends on the business and what it is that they are sending. Many people love hearing from businesses that inform them of events, sales, etc. or send them useful information – and look forward to receiving their communications. It’s a question of quality over quantity.