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Strategy – The Framework For Success

by James McCarthy for OnlineOrganizing.com

Our goal is to succeed, to win business competitions in order to maximize our profits or expand our market “presence”, to produce successful new products or services, or to achieve personal goals. Success is defining the desired future and then creating that future. We succeed consistently by thinking and acting STRATEGICALLY. Strategy is all about minimizing risk while maximizing reward; or put another way, it is about making sure that the ODDS for success are stacked in your favor.

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LOOKING AT THE BIG PICTURE

It is about achieving LONG-TERM success — not about winning a single account, having one single successful new product launch, or coming out on top in a single competition. Long-term success means taking advantage of opportunity after opportunity and distributing resources correctly to ensure continued success. Winning one account and going bankrupt thereafter is of no avail unless the single new account ensures permanent success — which it almost never does.

WHAT STRATEGY IS AND ISN’T

We sometimes think that strategy is a LUXURY, something to be done once every few years in order to have a “strategic plan.” Most people think that it is a process you must go through once a year, to produce a really big document; that few people will understand, and that will go on the shelf so you can get on with the real job of running your business. Nothing could be further from the truth. Strategy is the literal LIFEBLOOD of your business. Trying to do business in today’s environment without a strategy is like playing Russian roulette with your future.

BUILDING THE HABIT

Looking ahead is a DAILY requirement and probably the most important function of a leader, business owner, or individual entrepreneur, for it is strategy that allows your day-to-day activities to have any kind of payoff and to be worthwhile. Strategy is a necessity whether you are doing business in the traditional “brick and mortar” world, or in the digital world of the Internet. Many people believe that strategy is simply scaling up TACTICAL activity; more e-products, better blocking and tackling, more sales calls. Great strategy can succeed in the absence of great tactics, but great tactics, in the absence of even mediocre strategy, are unlikely to lead to victory.

INVOLVE EVERYONE

Strategy, then, is the number one RESPONSIBILITY of all business owners, leaders, and entrepreneurs, whether engaged in on-line or off-line businesses — if they fail to take their strategy responsibilities seriously, they are greatly diminishing their overall chances for success. Strategy, however, is not just of interest to business owners, but it is-or should be-of interest to everyone involved in the business, from employees, to affiliates to internal, or outsourced resources. To the extent that everyone knows the strategy and takes part in building it, each person is far more likely to make the right tactical decisions that arise on a daily — or more frequent — basis.

COMING IN FIRST

The business that makes strategic thinking and execution part and parcel of its daily existence is the company that is most likely to SUCCEED, even if doesn’t have the best product or service available.

Certified Professional Management Consultant Jim McCarthy currently works in Oceanside, CA with his wife, Career Consultant Barbara McCarthy.

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