Dominate Your Local Market!

9. No or poor contact information

I‘m often amazed when I visit a website that sells products or services and nowhere on the site is the contact information for the company that stands behind it.

Put yourself in the buyers shoes for a moment. Would you give your credit card number to someone whose name, address, phone number and email information are concealed. Are they someone up the street or an identity thief in some untouchable location? How would you know?

If you expect someone to pony up the bucks for your product or service and to give you their credit card info, you’d better let them know who you are. And the more information you can give them, the more comfortable they will be with the process.

When customers visit your website, anything you can do to eliminate confusion is to your benefit. It’s very easy for customers to “just say no” to whatever you are offering, and introducing any confusion into the process will encourage them to do just that.

At the very minimum, you need a contact phone number on every page and a separate “Contact Us” page with your company’s name, mailing address and email. Repeat the phone number again on this page and offer a link to your online support system if you have one.

This was a short post, but don’t underestimate the value of getting your contact information right. If you have any contact information issues, make a plan today to set them straight and reap the benefits from here on.

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