Why Do I Promote Blogging for Business?

Blogging, Marketing, Online Marketing
Proving my point If you are one of my clients, and I've built you a business website, you've probably been advised by me to use blogging as a marketing tool. The other day, I ran across this infographic that points out the advantages of blogging for business. It gives that actual numbers that blogging can mean to your business. You have to admit, those are some pretty impressive numbers. I had never seen these stats in a group before this infographic came to my attention. But it has given me renewed confidence that my advice was on the money all along. One thing not covered in the infographic is that every blog entry that you post is another chance to get a page indexed (and hopefully ranked) by Google. That…
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StudioPress Parallax Pro WordPress Theme

StudioPress Parallax Pro WordPress Theme

Genesis, StudioPress, Themes, WordPress
StudioPress has named their Parallax Pro WordPress Theme the StudioPress Theme of the Month. Parallax Pro is a clean, simple design with several built-in page layouts, multiple column pages and a landing page template built right in. StudioPress says, "The new role of website design is to tell a story, which is what Parallax Pro was developed to do. Parallax keeps your page content in proper narrative order, giving you a simple vertical design for easy visual eye movement and flow. It divides your content into parts, with a clear connection between them. This allows your visitors to read it like a real story, with no pause or break, and leads them right to your call to action." Theme Options Use options to get up and running in minutes and…
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Abandoned by Your Web Developer?

Website Maintenance, WordPress
Have you been abandoned by your web developer? With the ease of creating websites using Content Management Systems (CMS) such as WordPress, this problem seems to be growing. Students, friends and relatives are often pressed into service to create websites for local businesses, non-profits and similar organizations. The person who creates the website then loses interest in maintaining it - a less glamorous service than artistic creation. Other times, web developers move on to other endeavors, leaving their client base high and dry. This happens far more often that you might think. Some want to concentrate on creating new websites and would rather not deal with the day-to-day work of maintaining sites for others. What is a website owner to do when they have no one to call for simple…
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Secure (https) sites to get better Google ranking

Security
What is SSL? SSL or Secure Sockets Layer is a protocol for encrypting all communications between your computer or mobile device and a website. You can tell when you are connected to a secure site, such as OrangeCat.com, by looking for the little green padlock at the left side of the address bar in your browser. If you do any banking online, you can bet that your connection is secured by SSL. Now other websites are starting to add SSL to their arsenal of protective strategies. And Google is rewarding those sites with better ranking signals. Why is Google giving secure (https) sites better ranking? Here is the explanation from Google Webmaster Central Blog: "At Google I/O a few months ago, we called for “HTTPS everywhere” on the web. "We’ve…
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What Google’s “Mobile First” announcement means to you

Local Marketing, Marketing, Online Marketing, SEO
Google announces "Mobile First" algorithm A few days ago, Google announced that it was implementing a "mobile first" ranking strategy. Now that the dust has settled and there have been numerous articles posted on what this means, we can now comment on what to means to you. Google has spoken Google's release about the upcoming change stated that mobile searches now outnumbered desktop (including laptop) searches. In reviewing the Analytics from several websites that I manage, I found this to be true in most cases - some by a little, some by a lot and few where desktop still outperforms mobile. But the trend is clear. Mobile is overtaking desktop in searches as well as website pageviews. And Google's new "mobile first" algorithms underscore that for every one of us…
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