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5 Keys Bonus – Podcast Your Way to Marketing Success

By on Jun 6, 2016

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Your Customers Love Podcasts – Are You Providing What They Want?

5 Keys PodcastingLook around at the most successful online marketing campaigns. Whether you are looking at a website, an email or a social network post, you often find podcasting as part of the marketing strategy.

Creating and publishing a high quality podcast is a great way to drive traffic to your website or blog.

You can post your podcast to your own website and use RSS to distribute it. Or you can submit your podcast to any or all of iTunes, Google Play or Stitcher.

“OverCast App – There is no submission page – it pulls from the iTunes directory – but this is an important app to make sure your show is in and working well – check the iOS only App – here

“(For the Apps – Downcast, iCatcher, OverCast, PocketCasts & RSSRadio – they pull their directory from the iTunes Public API – so make sure you are in iTunes. Instacast Directory is based on shows where X number of users have manually subscribed to your feed.)” Source: Podcast411

To create a podcast, you just need a quality microphone and an audio editing program.

I have used a Plantronics USB headset as the microphone with great success. If you want even higher (broadcast) quality, look into Blue Snowball or Yeti Microphones.

For audio editing, I use Garage Band on my Mac and give the free program Audacity high marks. Most Windows users I know use Audacity. It is reliable and free.

Why it works

Podcast Marketing works becauseā€¦

  • Podcasts can be produced on a shoestring
  • Interview experts in your field for great content
  • Podcasts can place you iTunes, Google Play or Stitcher with all of the listeners they can supply
  • Podcasts can have sponsors which gives you a great way to expose listeners to your business
  • A podcast can drive more traffic to your website (and your email list)

A Few Tips to get the most out of your Podcast Marketing

When it comes to using podcast marketing effectively, there are a few things you should know.

Take some time to listen to competing podcasts in the niche you have chosen. Note what is good and what is bad in those podcasts. Emulate what is good and do your best to correct what isn’t.

Contact experts in your chosen niche ask them to do interviews with you on a subject of their choice. Everyone has something to say and would love to have an audience to talk to.

When setting up a podcast interview with an expert in your field, be sure to script your questions and answers to prevent unpleasant surprises.

Be as spontaneous as possible. Make it sound like a natural conversation. Kepp “umms” and “ahhs” to a minimum. Yes, they can be edited out later, but it sounds much better if they are avoided to begin with.

If your interviewee can’t come to you, use Skype or audio chat software to record the call. I use the Call Recorder plugin with Skype. There is some loss of audio quality, but not a lot.

Use a WordPress plugin, such as Blubrry PowerPress to create the RSS feed that will allow your podcast to be picked up by iTunes and others. PowerPress fully supports iTunes, Google Play, Stitcher, and Blubrry Podcasting directories, as well as all podcast applications and clients.

Follow the directions above and you can be creating your first podcast tonight. We’ll have more in-depth information on podcasting in the weeks to come.

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