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Choosing the right email service provider – no, not GMail

By on Jan 4, 2014

Picking the right email service provider can be an asset to your business and save you a lot of grief in the future. GMail is a wonderful service – for your personal email. Many businesses use gmail address as their main email address. That would not be my recommendation, but if you are going to use an email address that is not on your own domain, you can’t go wrong with GMail. What this post is about is the email service provider you use to build your mailing list, that all-important list that EVERYBODY says you need to be building. And they are right. Without a solid, permission-based email list, you are dead in the water as far as online marketing is concerned. People use social media, such as Facebook, Twitter, etc. to gather information about your business. And some brick-and-mortar businesses (notably food-related) do very well posting their specials of the day. Food...

New Year’s Revolution

By on Dec 31, 2013

Scrap the New Year’s Resolutions and get more done It’s that time of year again. A new year, a fresh start. And many of us will be contemplating New Year’s Resolutions to be sure we get it started right. I’m sure many of us have been down this road before. We make a nice list of resolutions, get off to a flying start only to have us get bogged down and never complete any of them. So the next year comes and you still have the old resolutions list plus any new ones you feel you should add on. And the cycle starts again. What I am proposing here is a New Year’s Revolution. Throw away the resolutions list and pick the three most important goals you want to accomplish this year. Concentrating on the three most important will free you to put all of your energy into making sure that you finish them. Having too many items on a to-do list or group of resolutions...

Website, Social Media or complete Online Marketing Solution?

By on Dec 2, 2013

Which is more important to your online marketing success – a great website or social media? Many businesspersons today feel that once they have a Facebook page, Twitter account or LinkedIn business page, the business will come to them. Just keep posting to the social media page and you’ll have it made. Realistically, social media is a great tool for promoting your business. But it suffers from a few drawbacks. Items placed on social media have a short lifespan. Once it scrolls off of your friend’s or follower’s wall or page, it is usually out of their sight forever. Your need to keep repeating tips or instructions. It would be better to place the information on your website and link to it whenever needed. If you are using Twitter to interact with your customers, this is even more important as it is very difficult to give in-depth information in 140 characters....

Happy Thanksgiving and Happy Hannukah

By on Nov 27, 2013

A Feast of Thanks and a Festival of Lights Tomorrow is Thanksgiving here in the States. This year, it’s as close as it can possibly be to Christmas. And it is sharing the day with the 2nd day of Hanukkah, an event that won’t happen again for 70,000 years or so. I’ll probably miss that one. I just wanted to take this opportunity to wish all of you a Happy Thanksgiving and Happy Hanukkah from Bob and Maureen at Orange Cat Productions LLC! So, what are you thankful for this Thanksgiving and...

SECO 13, the Southeast Community Owners Symposium a Huge Success

By on Oct 30, 2013

I recently returned from presenting at SECO 13, the Southeast Community Owners Symposium in Forsyth, GA. It was held October 8-10, 2013 at the Central Georgia Convention Center. As the name implies, SECO is a high level gathering of owners and managers of Manufactured Housing Communities, a.k.a. Land Lease Communities, or Mobile Home Parks to use an old, but familiar term. This SECO Symposium drew Community owners from as far away as Texas, Colorado and Ohio, distinctly not Southeastern states. The draw was high-quality presentations by experts in the industry. I was invited to present on Online Marketing for Communities, but I sat in on many informative sessions on many subjects ranging from financing to sales to operations. Plenty of networking opportunities were available for those who wished to take advantage of them. In addition, several manufacturers set up display homes to show...

5 Signs That Your Website May Be Obsolete

By on Oct 19, 2013

Here are 5 signs that your website may be obsolete. If your website suffers from one or more of these shortcomings, it may be time to consider an update. 1. Your web site hasn’t been updated in years. If you haven’t updated the “look and feel” of your website for several years, it probably starting to look very dated. Design standards have changed over the years and whether or not you keep up with those changes detemines how visitors perceive your website and your company. Your content is another item that needs to be looked at. If it hasn’t been updated in a few years, you probably need to review it for accuracy and make whatever changes are necessary to align it with the current products, services and standards of your company. And be sure that your contact info is available on EVERY page, not just buried on the “Contact Us” page. Those who...

2013 Kentucky State BBQ Festival Danville, KY Sept 7-8

By on Sep 4, 2013

2013 Kentucky State BBQ Festival is an Eating Festival! As a member of the Kentucky State BBQ Festival Committee and the developer of the Festival’s Official Website, I have a unique perspective of what makes this event the premier barbecue celebration in Kentucky and the surrounding region. Modeled on the format of the Big Apple Block Party, held at New York’s Madison Square Park every June, the Kentucky State BBQ Festival brings in top name BBQ Pitmasters to cook for all who attend. It is an “Eating Festival”. When we started out in 2011, we put the entire Festival together in just 8 weeks. Expecting to draw 3,000-5,000 barbecue aficionados with marketing that depended primarily on our website and social media, the 1st Ever event drew 25,000 BBQ lovers to Danville, KY on a beautiful November weekend. Our lineup of celebrity Pitmasters was the drawing card and...

The Ripple Effect

By on May 6, 2013

by Tim Connor I am sure you have seen ripples in a stream or lake. These are caused by some external factor like wind, a passing boat or a school of fish. But ever noticed how far they travel before they sort of disappear into the rest of the water? As a sailor I can tell you my boat has been rocked for several minutes due to the ripples of another boat that was hundreds of yards away from mine. So, enough of the analogy, what’s this have to do with the purpose of this week’s article? Trust me there are ripples to every event, decision, action, word spoken and even not spoken. These ripples can last for years and touch many people in the process. And yes, there are both positive and negative ripples as we go through our days and years. One of the many definitions for the word Ripple – a series of repercussions or consequences. So is this starting to become a little...

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