What Google’s “Mobile First” announcement means to you

Local Marketing, Marketing, Online Marketing, SEO
Google announces "Mobile First" algorithm A few days ago, Google announced that it was implementing a "mobile first" ranking strategy. Now that the dust has settled and there have been numerous articles posted on what this means, we can now comment on what to means to you. Google has spoken Google's release about the upcoming change stated that mobile searches now outnumbered desktop (including laptop) searches. In reviewing the Analytics from several websites that I manage, I found this to be true in most cases - some by a little, some by a lot and few where desktop still outperforms mobile. But the trend is clear. Mobile is overtaking desktop in searches as well as website pageviews. And Google's new "mobile first" algorithms underscore that for every one of us…
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HTML to CMS Conversion Tips

CMS, Perch, Pulse
Some ideas on HTML to CMS conversion Businesses want to be able to update their websites without the delay and expense of having a web developer do it for them. Do the simple stuff yourself and leave the more complicated things to the web developers. WordPress is the most popular Content Management System (CMS), in use for 26.6% of websites and 59.4% of websites using a CMS. If your website is built using WordPress, Joomla, Drupal, CMS Made Simple or any of the many other CMSs, you can do your own updates right now. If your web developer didn't give you administrative access to your website content, ask them to do so and they will. Speaking of CMSs WordPress and CMS Made Simple are the two easiest to use. Joomla…
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5 Keys Bonus – Podcast Your Way to Marketing Success

Marketing, Podcasting
Your Customers Love Podcasts - Are You Providing What They Want? Look around at the most successful online marketing campaigns. Whether you are looking at a website, an email or a social network post, you often find podcasting as part of the marketing strategy. Creating and publishing a high quality podcast is a great way to drive traffic to your website or blog. You can post your podcast to your own website and use RSS to distribute it. Or you can submit your podcast to any or all of iTunes, Google Play or Stitcher. "OverCast App - There is no submission page - it pulls from the iTunes directory - but this is an important app to make sure your show is in and working well - check the iOS…
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5 Keys Bonus – Effective Video Marketing

Marketing, Video
Your Customers Love Video - Are You Providing What They Want? Look around at the most successful online marketing campaigns. Whether you are looking at a website, an email or a social network post, you often find video as part of the marketing strategy. With video sites like YouTube and Vimeo, sharing a video is easier than ever. If you’re not taking advantage of video in your marketing, you are missing an essential ingredient that your competition may use to steal your customers. Posting your videos to your website and linking to it from Facebook, Twitter and LinkedIn provides more opportunities to bring your customers back to your website and get them subscribed to your email program. No one expects you to produce theater quality video. But a video with…
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Conclusion: 5 Keys to Online Marketing Success

Over the past few days, we have presented the 5 Keys to Online marketing Success in Nutshell fashion. You will want to learn more. See the panel at the bottom of this post to seek more information. The 5 Keys to Online Marketing Success. All in one series of posts that you can bookmark and refer to again and again. Use these 5 elements without fail in a well-organized online marketing program and you will reap great rewards now and in the future. The effect of a well-planned marketing program is cumulative – it becomes more and more effective over time. So, stick with it. Here's what we're going to do to make that more likely to happen: And if you are really serious about the online marketing of your…
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