5 Keys to Online Marketing Success

Marketing
Get the Basics Right First…then build your empire! Does Your Online Marketing Suck? What kind of question is that to ask? Nobody really thinks that their online marketing sucks – but most of the time, it DOES. How about YOUR online marketing? We all start out with the best intentions. Most of us are at least aware of the 5 Keys to Online Marketing Success that we present at this website. But here's what happens… We are busy in the day-to-day running of our businesses. No matter how well-intentioned we are, things slip through the cracks. The next thing we know, we've lost the momentum we were so eager to build and our marketing strategy begins to fall apart. You have probably seen everything that makes up the 5 Keys…
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Divi WordPress Theme

Themes, WordPress
Divi WordPress theme fulfills a need A few weeks ago, I downloaded the Divi WordPress theme from Elegant Themes. I always wanted to see what this drag and drop theme could do, so I thought I'd give it a try. I am very happy that I did. For some time, I've wanted a WordPress page editor that would allow me to create a stunning website with pre-made blocks and modules. I've tried a few, such as Visual Composer by WP Bakery. I liked Visual Composer, but I wanted something with a little more flexibility. I am now using Divi on my own OrangeCat.com and OrangeCat.net websites and I am building a new website for the Kentucky State BBQ Festival using Divi as well. As of this post, I am also…
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Think of social networks as a house

Social Networking
Think of social networks as a house you don't own Think of your accounts with Facebook, Twitter, LinkedIn, Pinterest and all other social networks as a house… your house. The social network is the landlord. You can't buy the house, but you are allowed to use it, subject to eviction with no notice. You can invite friends over for a visit. You can visit them in their houses. But the vehicle you use to move around remains in the ownership of the landlord. If he so chooses, he can stop you from moving around or limit your access to the means of transportation.   Who owns what? When friends come over to visit, you can connect with them, converse with them, sell them stuff, etc., but the LANDLORD owns them.…
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A Labor of Love – Creating a BBQ Festival

A Labor of Love – Creating a BBQ Festival

Uncategorized
[caption id="attachment_2059" align="alignleft" width="200"] Click to Enlarge[/caption] Every year about this time my regular business grinds to a halt as I do my part to help create another Kentucky State BBQ Festival. As a member of the Festival's Board of Directors, I wear many hats, but none of us could do this alone. We have a fantastic Board of Directors and an equally fantastic General Committee who take ownership of various moving parts and put it all together. The Festival website, Twitter and LinkedIn accounts are among my responsibilities. Brad Simmons does our Facebook marketing. My wife Maureen and I took on the added responsibility of handling the online sales of our raffle tickets this year, and boy, was THAT a learning experience. New systems will be in place for…
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For a Simpler CMS, Grab a Perch

CMS, Perch
What is enough CMS? I started blogging in 2005 using Userland Software’s Radio. By 2006, I had switched to WordPress and have been very happy with it for developing everything from simple blogs to complex websites. Along the way, I tried Joomla and Drupal, but found them unwieldy for my clients to make changes to. WordPress was a simpler system to teach to clients, but still required some time and, once in a while, video tutorials. WordPress also offered much quicker web page building and maintenance. Even if a client didn't want to add or edit content and preferred me to do it, the ease of doing it in WordPress saved me time and them money. So, as you might guess, I have been a big fan of WordPress for…
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