Key #5 – You MUST Have an Effective Mobile Presence

Marketing, Mobile Marketing
It's Becoming a Mobile World - Are You Ready? There's no doubt that mobile browsing is taking over the online world: 50% of U.S. cell phone users have smartphones 55% of U.S. mobile device owners access the web 17% of all adult cell phone users use their phone for most of their online browsing 45% of adults between the ages of 18 and 29 who access the Internet on their phones do most of their surfing on mobile 10% of all web browsing is now done on smartphones If you haven't thought about how your business looks when accessed on a mobile device, now would be a good time. 3G networks are typically 40% slower than desktop connections and 4G/LTE is 12% slower. The page weight (size) of typical web…
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Key #4 – You MUST Utilize Social Media

Marketing, Social Networking
What Social Media can do for your business Social Media replaces nothing, but enhances everything - Neal Schaffer First, don’t expect a bunch of direct sales from Social Media. That is not what the Social Media is there for. Certain businesses, such as mobile food vendors and food trucks, delis, etc with daily menus and special events can directly benefit from using Social Media, most brick-and-mortar businesses are better served by using them to build and maintain relationships, get customer feedback and “reputation management” which may be the most important benefit of all. Social Media can be a very powerful marketing tool, providing it is done right and you have realistic expectations. Why it works Social Media works because… People trust friends recommendations more than they trust advertising You can…
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Key #3 – You MUST Have an Effective Email Marketing Strategy

Email Marketing, Marketing
Is email marketing dead? Not by a long shot! Email marketing still offers the best return on investment of any marketing tool And it's not even close. So what makes an Email Marketing Strategy the best marketing bang for the buck? Several things. The Direct Marketing Association says that an effective email marketing campaign provides a return of $38.00 for each dollar invested last year and will account for over $67.8 billion in sales. Are you getting your share? Email Marketing generates sales when you want them An effective Email Marketing Program allows you to create a campaign any time you wish at very low cost. What that means is that you can hold a sale or a special event at a moment's notice and spread the word to your…
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Key #2 – You MUST have an SEO Plan

Marketing, SEO
Creating an SEO Plan SEO is short for Search Engine Optimization And it is the most important thing you will do once you have a website (or blog) It's how people find you. SEO can appear to be intimidating, but you can learn a few basics to get you started on the right path. Perhaps the most important part of SEO is producing great content. Thoroughly research your subject as you create a web page or post, then present it in a manner that will engage the reader. Add photos or graphics appropriate to the subject matter. Read up on Content SEO and apply what you learn in everything your write. Install the Yoast SEO WordPress plugin and learn to use it properly. You could also use the All-in-One SEO…
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Key #1 – You MUST Have a Website or Blog

Blogging, Marketing, Web Design
You're website or blog is your home It's still #1 - It still doesn't suck! I'm not kidding when I say this. You still NEED a website. In fact, I'll go one step further. If you are a local business, you need a blog. A blog is a website that is easily updated and can vastly improve your search engine ranking for multiple keywords. At the very least you should have a one page website that tells who you are, what you do and how people can find you. A blog can be added to your regular website if you have one, or an entire website/blog combination can be built for you if you don't have a website. For the rest of this discussion, when I say "website", I mean…
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