WordPress flexibility saves the day

Local Marketing, WordPress
Click to visit ShortSaleCertified.comA short time ago one of my clients, ShortSaleCertified.com in Michigan, requested that we place a small video testimonial in the sidebar of his WordPress template. We built a video from two video clips and an audio file with a slide and set it in place using the WordPress Video Widget. It worked great, but the client wanted it to autostart on opening the page and here needed to be a poster image inserted when the video wasn't playing. After fooling around with the coding of the plugin, we got the video to autostart, but there was a problem. Because the plugin appears on every page of the site, the video would autostart every time someone went to a new page - a surefire "visitor annoyance feature".…
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Twitter Tweet brings instant traffic

Local Marketing, Social Networking
Click image to enlargeThis morning, I posted a "tweet" on Twitter announcing the launch of Orange Cat's Facebook Fan Page (not-so-subtle-plug: become an OrangeCat fan). I used a trackable short URL so I could see the results. Within 12 minutes, there were 11 hits on that brand new link. The link was only used on Twitter so every one of those 11 hits came from that tweet. That's almost one per minute. I don't hold any illusions that that pace will keep up for very long, but I'm still impressed with the power of Twitter to generate traffic. That result is made more impressive by the fact that I only have 36 followers on Twitter at this time. Now is the time to get your account on Twitter while you…
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Is a bad website better than no website?

Local Marketing
So… IS a bad website better than no website? That depends on what makes it bad! If it just looks bad, but is functional, easy to navigate and communicates your business's Unique Selling Proposition (USP), it's probably doing you some good despite it's unattractiveness. And it can probably be prettied-up fairly easily. But if it's bad because it is hard to navigate, is too confusing because of information overload, or lacks focus, the problems are more deep-rooted and it may be doing you more harm than good. NOTE - think lipstick and swine. A very famous marketing expert once said "Anything worth doing is worth doing half-***ed." What he meant was that doing something is always better than doing nothing. Especially when the market is down. People who are already…
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Restaurant fills empty tables using email

Local Marketing, WordPress
How can you use WordPress and email to boost your business? Here's an example from the new case studies section of OrangeCat.com. Check it out - we might have just the answer for your business as well. "My most successful client has been a moderate-sized family restaurant. "He never had a site and didn't want one but was intrigued with the autoresponder idea for staying in contact with his customers. So we set up a simple blog and an email marketing program. "A few months after implementing the autoresponder, his email list has been built up to over 3,000 people. "He has a seating capacity in his restaurant of 120. "We have built a great rapport with his list by sharing recipes, food hygiene tips, videos of new staff and…
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