How to Wind Up with Copy that Really Sells

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Big Lessons From 30 Years' Freelance Copywriting: HOW TO WIND UP WITH COPY THAT REALLY SELLS by Dan S. Kennedy I got my first paid, [tag]freelance[/tag] [tag]copywriting[/tag] job 31 years ago. I have since written copy consuming a forest of paper, for product from the mundane to the weird and bizarre, for every media, including print ads, direct-mail, TV infomercials, and the internet. Here are a few of the most important things I have learned. (more…)
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Turn almost nothing into…

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If you haven't seen this already, it is certainly worth a few minutes of your time - eight and a half minutes to be exact. It's a story how Kyle, a young man from Canada took something worth virtually nothing and turned it into something much, much bigger (including an exciting adventure) with nothing more than an idea and a "clear mental image." The video clip is from a little while ago on ABC's 20/20, but the message is still timely. How can you apply the principles that Kyle used to make your dreams come true? Click here to watch this inspiring video. [tags]video, ABC, 20/20, clear mental image, goals[/tags]
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Happy New Year!!!

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We here at BobStovall.com want to take this opportunity to wish all of you a very happy, healthy and prosperous New Year. We are planning a big year for 2007 and we want you to be a part of it and benefit from some of the new products and features we will be bringing to our clients and our visitors in the coming year. Just to name a few of the projects nearing completion are new web server packages with real estate listing software, WordPress blog software and shopping cart integration for those who need one or more of those. We will also be producing web-based, audio and video support materials so you will be able to use our products more easily. We are also planning tele-seminars and/or podcasts on…
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The Return of “Bob Recommends”

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Thanks to popular demand, the "Bob Recommends" feature has been brought over from the old website and is now available in the new BobStovall.com Blog. Every item featured in "Bob Recommends" is used by us here at BobStovall.com or on one of our sister sites, such as OrangeCat.com,AREIP.org, YourKentuckyHome.com or on sites that we maintain for others – in other words, these are all products we have tested and found to do the job we needed them to do – and do them well. We have big plans for 2007 here at BobStovall.com, so stick around and share some of the excitement.
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Christmas in New York

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The top-rated TV show in New York City between 8 and 10 a.m. on Christmas morning, 2002? A continuous video loop of a burning Yule-log. (Harpers, Jan. 2003) No matter what you are watching this morning, I just wanted to take a moment to wish you and your families a Very Merry Christmas – and for those of you who don't celebrate Christmas, we wish you peace, love and prosperity. We'll be taking the next few days off to celebrate the holidays with our friends and families. See you in a few days!
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