Key #3 – You MUST Have an Effective Email Marketing Strategy

Email Marketing, Marketing
Is email marketing dead? Not by a long shot! Email marketing still offers the best return on investment of any marketing tool And it's not even close. So what makes an Email Marketing Strategy the best marketing bang for the buck? Several things. The Direct Marketing Association says that an effective email marketing campaign provides a return of $38.00 for each dollar invested last year and will account for over $67.8 billion in sales. Are you getting your share? Email Marketing generates sales when you want them An effective Email Marketing Program allows you to create a campaign any time you wish at very low cost. What that means is that you can hold a sale or a special event at a moment's notice and spread the word to your…
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Choosing the right email service provider – no, not GMail

Choosing the right email service provider – no, not GMail

Email Marketing
Picking the right email service provider can be an asset to your business and save you a lot of grief in the future. GMail is a wonderful service - for your personal email. Many businesses use gmail address as their main email address. That would not be my recommendation, but if you are going to use an email address that is not on your own domain, you can't go wrong with GMail. What this post is about is the email service provider you use to build your mailing list, that all-important list that EVERYBODY says you need to be building. And they are right. Without a solid, permission-based email list, you are dead in the water as far as online marketing is concerned. People use social media, such as Facebook,…
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Kentucky BBQ Festival launches new website

Local Marketing, Online Marketing, WordPress
The Kentucky BBQ Festival, in coordination with Orange Cat Productions of Danville, KY has launched a new website for it's 1st Annual Festival in Danville on November 4th and 5th, 2011. The site at KYBBQFestival.com is built on WordPress 3.2.1 (updates are done as fast as they are available), using a customized TwentyEleven child theme. We are also using the Akismet, All-in-One SEO, Google XML Sitemap, Login Lockdown, Facebook "Like" Button, Feedburner, Twitter AutoPost and a few other essential plugins. The WP Touch plugin is used to provide a mobile interface. READ MORE »
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Getting Technology Out of the Way

Email Marketing, Local Marketing, Social Networking, WordPress
You hear this a lot lately. It's a philosophy that Apple has successfully employed since 1984. Get the technology out of the way and empower the user to imagine and create. The truth is that hiding the nuts and bolts of advanced technology from the user reduces intimidation and allows a wider variety of people to use the gadgets we take for granted. The same is true of your online marketing. When the technology behind your marketing tools is complicated or too time-consuming, they are not used to their full capacity. You end up getting a lot less value for your investment of time and money. At OrangeCat, we have always promoted a 1-2-3 Online Marketing Strategy™: Your website Your email marketing campaign Your social media strategy Each of these…
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Blekko local search seems to be lacking

SEO
I always like to test new things, especially if they look interesting and may prove to have an impact of my clients. There's a new search engine in town. It's not the first challenger to Google's supremacy, but it may be one of the more interesting ones. According to their About Us page, "Blekko is a better way to search the web by using slashtags. slashtags search only the sites you want and cut out the spam sites. use friends, experts, community or your own slashtags to slash in what you want and slash out what you don't." Blekko has some interesting features. Theoretically, using what they call "slashtags" you should be able to narrow your search to results that are only of interest to you. Each result has a…
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