Key #1 – You MUST Have a Website or Blog

Blogging, Marketing, Web Design
You're website or blog is your home It's still #1 - It still doesn't suck! I'm not kidding when I say this. You still NEED a website. In fact, I'll go one step further. If you are a local business, you need a blog. A blog is a website that is easily updated and can vastly improve your search engine ranking for multiple keywords. At the very least you should have a one page website that tells who you are, what you do and how people can find you. A blog can be added to your regular website if you have one, or an entire website/blog combination can be built for you if you don't have a website. For the rest of this discussion, when I say "website", I mean…
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Online Marketing for Manufactured Housing Communities

Email Marketing, Local Marketing, Online Marketing
Call them MHCs, Land Lease Communities or Mobile Home Parks, they all have one thing in common. In most cases they have empty lots to fill. And these days, those lots usually only get filled if management brings in the home, sets it and then finances the sale. With the S.A.F.E.  Act, many operators just rent the homes to generate the revenue on the lot and home. Filling homes in a timely manner means marketing – and the world of marketing in communities of all types is changing. Ignoring those changes can be detrimental to the health of your balance sheet. Over the years, we've learned what it takes to successfully market manufactured housing (mobile homes) and communities online. Our 1-2-3 Marketing Program is a proven way of  building your…
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Getting Technology Out of the Way

Email Marketing, Local Marketing, Social Networking, WordPress
You hear this a lot lately. It's a philosophy that Apple has successfully employed since 1984. Get the technology out of the way and empower the user to imagine and create. The truth is that hiding the nuts and bolts of advanced technology from the user reduces intimidation and allows a wider variety of people to use the gadgets we take for granted. The same is true of your online marketing. When the technology behind your marketing tools is complicated or too time-consuming, they are not used to their full capacity. You end up getting a lot less value for your investment of time and money. At OrangeCat, we have always promoted a 1-2-3 Online Marketing Strategy™: Your website Your email marketing campaign Your social media strategy Each of these…
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Blog it! Facebook It! Tweet It!

Local Marketing, WordPress
Blogs are fabulous search engine magnets, especially if you learn a few easy tricks, like properly tagging your posts [see video]. Facebook and Twitter serve the dual purpose of making and keeping up with friends and contacts. Social networks can also lead people back to your blog or website which is your online marketing base and information portal. But what on earth would you blog, post or tweet about? (more…)
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