Better DNS is fast, easy and reliable

Open Source, Software
If you've experienced slow Internet connections and "domain not found" errors or would like to exercise a bit of control over what your children are seeing on the Internet, you should have a look at OpenDNS. It's fast, free and easy to use. Takes minutes to set up on your computer or router. Network Speed and Reliability OpenDNS is the world's largest and fastest-growing DNS service. With zero downtime ever, the service is trusted today by more than 15 million users around the world in businesses, at schools and in households. Taking just a few minutes to change your network's DNS settings will make your Internet overall faster and more reliable, freeing you of DNS-related outages. Network Security If you're not yet using OpenDNS to secure your network and protect…
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What is Bounce Rate? What does it mean to you?

SEO
hear this question many times from my clients who are using Google Analytics as part of their website tracking strategy. They notice the term "bounce rate" in their stats and wonder exactly what it is and what it means to them. Daniel Scocco of DailyBlogTips.com sent an email newsletter this morning that shed a lot of light on the subject. We're going to cite his reasons for how a "bounce" occurs, then elaborate on what it means to your website and your business. First, what IS a "bounce"? A "bounce" occurs when someone visits your website and then leaves without going beyond the page they landed on. For instance if someone visits your site, lands on the home page, then immediately leaves, that's a "bounce." A "bounce" can be caused…
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A Report on WordCamp/PodCamp Columbus

Events, Podcasting, WordPress
I attended WordCamp/PodCamp Columbus in Columbus, OH this past Saturday and as always, there was way more to learn than time to learn it. Trying to be selective when making decisions on which five of thirty-five sessions to attend was as difficult as it could be. Every session covered subjects that would interest me and every session I attended was first-rate. I'd loved to have attended every session, but I guess that's what keeps people coming back for more. I know now that I've had my first taste, I'll be attending a lot more WordCamps and PodCamps in the future. Not only do these "non-conferences" offer a wealth of information for attendees, they offer sponsors a great chance to get their name before a very appreciative audience. Sponsors of this…
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Should local businesses use Social Networking as their only online marketing?

Local Marketing
"Ten years ago, your marketing effectiveness was a function of your wallet. Today, its a function of the width of your brain" - B. Halligan Recently Microsoft gathered some numbers on Internet usage and here is what they found: 86% of searchers start at a major search engine when shopping online. Even when consumers plan to purchase offline, they often go online first. 42% of retail sales in 2009 were online or "web-influenced". $917 billion in US sales were "web-influenced". 63% of consumers use the internet to find local businesses. 44% of local businesses have a web site. 50% use search engines first for local business information. 24% use the Yellow Pages first. Which Search Engines are the most important? Google: 49.2% Yahoo: 23.8% MSN/Bing: 9.6% AOL: 6.3% Ask: 2.6%…
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Top 10 Online Marketing Mistakes #8

Local Marketing
8. No call to action What do you want your website visitor to do? Sounds simple, doesn't it? But very few web pages out there have a clear "call to action." Without a clear call to action, the visitor is left wondering what to do next. Most often, they'll just leave. When they leave, they might not find their way back and you've lost a potential customer. You'll find a "call to action" down lower on this page. If you take the action called for, you'll know whether your website has a clear call to action. That action is there to illustrate exactly what I mean when I say a clear call. Tempting though it may be, don't ever have more than one "call to action" on a page. Visitors…
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