Why Do I Promote Blogging for Business?

Blogging, Marketing, Online Marketing
Proving my point If you are one of my clients, and I've built you a business website, you've probably been advised by me to use blogging as a marketing tool. The other day, I ran across this infographic that points out the advantages of blogging for business. It gives that actual numbers that blogging can mean to your business. You have to admit, those are some pretty impressive numbers. I had never seen these stats in a group before this infographic came to my attention. But it has given me renewed confidence that my advice was on the money all along. One thing not covered in the infographic is that every blog entry that you post is another chance to get a page indexed (and hopefully ranked) by Google. That…
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Local Business Email Strategy for Today, Part 1

Email Marketing, Local Marketing
No one knows for sure what this holiday season is going to hold in store for local businesses. It may be a good year, it may be a another off year. One thing we can be reasonably sure of is that it won't be a banner year - the economy is still too fragile for that. How does a local business make the best of the situation? By laying the groundwork to take best advantage of recovery as it comes. Those that gain the most momentum during recovery will maintain their lead in the following years. One of the most basic ways to gain that momentum is to build and properly use a mailing list. It's an old axiom in Internet Marketing that the money is in the list. The…
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Maximizing your return on email marketing

Email Marketing, Local Marketing
You all know how powerful a well-conceived email marketing program can be. Forgot? I sometimes forget the details, too. According to the Direct Marketing Association, in 2008, email marketing returned and average $45.65 on each dollar spent. That's an ROI (Return on Investment) of 4,565%! Can you think of any other marketing strategy for local businesses that offers that kind of return? That is why you hear Internet Marketers repeat themselves over and over and over again - "The money is in the list." But here's a little secret about that astonishing figure. It takes into account an average of ALL email marketing campaigns (except spamming, which has an historically abysmal rate of return). So it is a average of both good and bad campaigns. That means some folks are…
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The importance of Local Search Engine Optimization (SEO)

Local Marketing, SEO
Owning a small business in most towns means you rely on customers from surrounding towns and areas for a significant portion of your business. Back in the "Yellow Pages" days that meant spending a small fortune promoting your business in those areas. When we use the term "keywords", we are referring to single words or phrases that your potential customers may type into a search box when seeking your product or service.Now, a business can use online marketing to reach potential customers in an expanded market in a very cost-effective manner… IF you follow a simple strategy. You could build a web page that simply included the names of your target cities and a few keywords or phrases that you would like to rank highly for. And it just might…
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7 Tips to Kill Your Business in a Recession

Local Marketing
1. Buy into all the negative hype Yes, if you listen to the news and pundits, it looks really bad. And we ARE facing some real challenges in the economy. But when the media reports that unemployment figures may reach double-digits, remember that 10% unemployment means that 90% are still employed. And most of the 10% have unemployment benefits that help them pay for essentials. But most importantly, remember that ALL cycles are temporary. It's not a matter of IF the economy will recover. It's just a matter of WHEN. Use your resources wisely during this time to increase your market share as competitors falter. 2. Adopt a "bunker" mentality One quote of President Franklin D. Roosevelt has particular meaning in times like these. FDR said that "we have nothing…
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