Key #3 – You MUST Have an Effective Email Marketing Strategy

Email Marketing, Marketing
Is email marketing dead? Not by a long shot! Email marketing still offers the best return on investment of any marketing tool And it's not even close. So what makes an Email Marketing Strategy the best marketing bang for the buck? Several things. The Direct Marketing Association says that an effective email marketing campaign provides a return of $38.00 for each dollar invested last year and will account for over $67.8 billion in sales. Are you getting your share? Email Marketing generates sales when you want them An effective Email Marketing Program allows you to create a campaign any time you wish at very low cost. What that means is that you can hold a sale or a special event at a moment's notice and spread the word to your…
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Orange Cat Productions Celebrates 17th Anniversary

Orange Cat Productions Celebrates 17th Anniversary

Email Marketing, Local Marketing, Online Marketing, Social Networking, Web Marketing
This week, Orange Cat Productions celebrates its 17th Anniversary. It's been a fun journey beginning in the early days of the Web. Along the way, we've served Fortune 500 clients and Mom 'n Pop businesses alike. We've helped all sorts of businesses increase their online visibility. As we celebrate our 17th Anniverary, we have a gift for you. We'll be offering 17% off all website design work booked by April 30, 2013. So for any of you you need a new website or an update to the one you have now, here's your chance to save a sizable chunk of money that you can use for something else in your business. A 17% off offer also applies to Email Marketing, SEO packages, Mobile website add-ons, social marketing and video marketing…
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Online Marketing for Manufactured Housing Communities

Email Marketing, Local Marketing, Online Marketing
Call them MHCs, Land Lease Communities or Mobile Home Parks, they all have one thing in common. In most cases they have empty lots to fill. And these days, those lots usually only get filled if management brings in the home, sets it and then finances the sale. With the S.A.F.E.  Act, many operators just rent the homes to generate the revenue on the lot and home. Filling homes in a timely manner means marketing – and the world of marketing in communities of all types is changing. Ignoring those changes can be detrimental to the health of your balance sheet. Over the years, we've learned what it takes to successfully market manufactured housing (mobile homes) and communities online. Our 1-2-3 Marketing Program is a proven way of  building your…
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Getting Technology Out of the Way

Email Marketing, Local Marketing, Social Networking, WordPress
You hear this a lot lately. It's a philosophy that Apple has successfully employed since 1984. Get the technology out of the way and empower the user to imagine and create. The truth is that hiding the nuts and bolts of advanced technology from the user reduces intimidation and allows a wider variety of people to use the gadgets we take for granted. The same is true of your online marketing. When the technology behind your marketing tools is complicated or too time-consuming, they are not used to their full capacity. You end up getting a lot less value for your investment of time and money. At OrangeCat, we have always promoted a 1-2-3 Online Marketing Strategy™: Your website Your email marketing campaign Your social media strategy Each of these…
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Dominate Your Local Market Workshop at Tunica MH Show

Events, Local Marketing
We just got back from presenting the "Dominate Your Local Market" workshop at the Tunica Manufactured Housing Show in Tunica, MS where it once again was well-received by an enthusiastic audience. If you want more form your online marketing efforts, plan on attending the "Dominate Your Local Market" workshop when it comes to your area or sign up to be notified when it is presented online. Dominate Your Local Market | WordPress and Joomla! for Local Businesses.
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