Secure (https) sites to get better Google ranking

Security
What is SSL? SSL or Secure Sockets Layer is a protocol for encrypting all communications between your computer or mobile device and a website. You can tell when you are connected to a secure site, such as OrangeCat.com, by looking for the little green padlock at the left side of the address bar in your browser. If you do any banking online, you can bet that your connection is secured by SSL. Now other websites are starting to add SSL to their arsenal of protective strategies. And Google is rewarding those sites with better ranking signals. Why is Google giving secure (https) sites better ranking? Here is the explanation from Google Webmaster Central Blog: "At Google I/O a few months ago, we called for “HTTPS everywhere” on the web. "We’ve…
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What Google’s “Mobile First” announcement means to you

Local Marketing, Marketing, Online Marketing, SEO
Google announces "Mobile First" algorithm A few days ago, Google announced that it was implementing a "mobile first" ranking strategy. Now that the dust has settled and there have been numerous articles posted on what this means, we can now comment on what to means to you. Google has spoken Google's release about the upcoming change stated that mobile searches now outnumbered desktop (including laptop) searches. In reviewing the Analytics from several websites that I manage, I found this to be true in most cases - some by a little, some by a lot and few where desktop still outperforms mobile. But the trend is clear. Mobile is overtaking desktop in searches as well as website pageviews. And Google's new "mobile first" algorithms underscore that for every one of us…
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Key #4 – You MUST Utilize Social Media

Marketing, Social Networking
What Social Media can do for your business Social Media replaces nothing, but enhances everything - Neal Schaffer First, don’t expect a bunch of direct sales from Social Media. That is not what the Social Media is there for. Certain businesses, such as mobile food vendors and food trucks, delis, etc with daily menus and special events can directly benefit from using Social Media, most brick-and-mortar businesses are better served by using them to build and maintain relationships, get customer feedback and “reputation management” which may be the most important benefit of all. Social Media can be a very powerful marketing tool, providing it is done right and you have realistic expectations. Why it works Social Media works because… People trust friends recommendations more than they trust advertising You can…
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Facebook Announces New WordPress Plugin

Facebook Announces New WordPress Plugin

WordPress
Looking to cross-post content between your self-hosted WordPress website and your Facebook timeline and pages? This plug-in for WordPress makes Facebook "look even more like Google, in that it is increasingly acting more like a growing infrastructure, instead of simply a destination site," said analyst Brad Shimmin. Some observers are beginning to reference Facebook as a kind of Internet Passport site, through which recommendations, content and other communications flow. Page and Post Features All of these features are easy to enable via checkboxes on the Facebook settings page. Post to an Author's Facebook Timeline whenever they publish a new WordPress Post or Page. Mention friends and Facebook Pages. This posts to their Timelines as well as lists them on the WordPress Post or Page. Post all new WordPress Post or…
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Social Networking and Healthcare Professionals

Local Marketing, Social Networking
Where do consumers turn when they need a healthcare professional such as a doctor, dentist or chiropractor? According to an article at cnet.com, the answer to that question is Facebook, Twitter and YouTube. To quote the article, A fair number of consumers in the United States are relying on sites such as Facebook, Twitter, and YouTube to help them with medical and health care issues. Polling 1,060 U.S. adults in February, PricewaterhouseCoopers found that a third use social media to find medical information, research and share symptoms, and offer their opinions about doctors, drugs, treatments, and heath plans. Overall, the same PriceWaterhouse poll suggests that 41% of those polled would use social media to choose a healthcare professional. With even higher numbers favoring social media among those 18-24 years of…
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