Key #5 – You MUST Have an Effective Mobile Presence

Marketing, Mobile Marketing
It's Becoming a Mobile World - Are You Ready? There's no doubt that mobile browsing is taking over the online world: 50% of U.S. cell phone users have smartphones 55% of U.S. mobile device owners access the web 17% of all adult cell phone users use their phone for most of their online browsing 45% of adults between the ages of 18 and 29 who access the Internet on their phones do most of their surfing on mobile 10% of all web browsing is now done on smartphones If you haven't thought about how your business looks when accessed on a mobile device, now would be a good time. 3G networks are typically 40% slower than desktop connections and 4G/LTE is 12% slower. The page weight (size) of typical web…
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Do you need a Custom iPhone and Android App?

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What makes iPhone and Android Apps Local Business essentials? …or how iPhone and Android Apps can put you back in the money. Even if your business is ranking well in Google, it may not be appearing in mobile searches and you may be invisible to iPhone's Siri personal assistant. If you feel that repeat customers are vital to your business, you may want to consider a mobile app built for iPhone and Android, the two most popular smartphone platforms. Not so long ago, a fairly simple app would have cost you thousands of dollars. Quotes of $10,000-$15,000 were common. No wonder mobile apps never caught on with Local and Mom and Pop businesses. But the advantages of having a mobile app were always apparent. It is much easier to click…
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Get an iPhone Mobile App without Breaking the Bank

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iPhone Mobile Apps for Local and Mom and Pop Businesses You can have an iPhone Mobile App for your business with a slick icon just like any professional App without the $10k-$15k expense. How is this possible? If your website is powered by WordPress, you are a member of a large and vibrant community. Information from W3Techs shows that WordPress is used to power over 15% of the world’s one million largest websites and over 54% of all websites using a CMS. Your WordPress-powered website can be configured to present a mobile web version of the site as an HTML5 iPhone/iPad App, complete with an professional icon for the devices applications screens and a professional Startup Screen that visitors see while the app is loading. If you don't have a…
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What Does the Mobile Marketing Revolution Mean to You?

What Does the Mobile Marketing Revolution Mean to You?

Mobile Marketing
[caption id="attachment_1746" align="alignleft" width="100"] Click to EnlargeNote pull-down menu[/caption]Here are some statistics on mobile search usage. Looking at these numbers, you can clearly see how it is now absolutely necessary to have a well-planned mobile version of your website. In the section which shows consumers preference for using an app or their browser, you can see that although apps are very popular, there are several categories in which consumers prefer to use their browser. The important thing to remember is that those who prefer using their browser on their mobile device are often put off by websites that have no mobile version as many of these sites are difficult to use on smart phones. The source for the following information: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/d Mobile searches have quadrupled in the last year according…
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Customer Service and Technology in Manufactured Housing

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I've often used this platform to tout the value of customer service, customer appreciation and technology. But rarely have I had the chance to combine them. Last week, at MHI Congress & Expo in Las Vegas I had the pleasure of speaking with the representatives of iCafe who were exhibiting there. Of course, we chatted about what we did and I was impressed by what I learned about them. Craig Bollman and Joan Thayer, developers of the Monte Vista Village Resort in Mesa, Arizona launched iCafe as a pilot program after "realizing that the industry would not have survived without keeping up with the changing needs and wants of the customers." "The iCafe is modeled around both a Starbucks or relaxed social center and the 'Genius Bar' at Apple Retail…
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