Local Business Email Strategy for Today, Part 1

Email Marketing, Local Marketing
No one knows for sure what this holiday season is going to hold in store for local businesses. It may be a good year, it may be a another off year. One thing we can be reasonably sure of is that it won't be a banner year - the economy is still too fragile for that. How does a local business make the best of the situation? By laying the groundwork to take best advantage of recovery as it comes. Those that gain the most momentum during recovery will maintain their lead in the following years. One of the most basic ways to gain that momentum is to build and properly use a mailing list. It's an old axiom in Internet Marketing that the money is in the list. The…
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Maximizing your return on email marketing

Email Marketing, Local Marketing
You all know how powerful a well-conceived email marketing program can be. Forgot? I sometimes forget the details, too. According to the Direct Marketing Association, in 2008, email marketing returned and average $45.65 on each dollar spent. That's an ROI (Return on Investment) of 4,565%! Can you think of any other marketing strategy for local businesses that offers that kind of return? That is why you hear Internet Marketers repeat themselves over and over and over again - "The money is in the list." But here's a little secret about that astonishing figure. It takes into account an average of ALL email marketing campaigns (except spamming, which has an historically abysmal rate of return). So it is a average of both good and bad campaigns. That means some folks are…
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The importance of Local Search Engine Optimization (SEO)

Local Marketing, SEO
Owning a small business in most towns means you rely on customers from surrounding towns and areas for a significant portion of your business. Back in the "Yellow Pages" days that meant spending a small fortune promoting your business in those areas. When we use the term "keywords", we are referring to single words or phrases that your potential customers may type into a search box when seeking your product or service.Now, a business can use online marketing to reach potential customers in an expanded market in a very cost-effective manner… IF you follow a simple strategy. You could build a web page that simply included the names of your target cities and a few keywords or phrases that you would like to rank highly for. And it just might…
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Restaurant fills empty tables using email

Local Marketing, WordPress
How can you use WordPress and email to boost your business? Here's an example from the new case studies section of OrangeCat.com. Check it out - we might have just the answer for your business as well. "My most successful client has been a moderate-sized family restaurant. "He never had a site and didn't want one but was intrigued with the autoresponder idea for staying in contact with his customers. So we set up a simple blog and an email marketing program. "A few months after implementing the autoresponder, his email list has been built up to over 3,000 people. "He has a seating capacity in his restaurant of 120. "We have built a great rapport with his list by sharing recipes, food hygiene tips, videos of new staff and…
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Will Customer Service Make a Comeback?

Local Marketing
During the recently ended fat times, many companies - including many Fortune 500s - allowed customer service to go downhill faster than a bobsled. For many large companies, the front line of customer service was purposely made difficult and unhelpful with the expectation that if they made little effort, you'd just go away. They were right. Many customers did go away - but they didn't forget. But with a booming economy and globalization, it was easy to replace disgruntled customers with ones who were dissatisfied with someone else's lousy service. And round and round it went. I have had this experience with high-tech companies, utilities, and others. I'm sure you have, too. Way too many consumers and B-to-B customers have tales of service horror and war stories to be good…
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