5 Keys to Online Marketing Success

5 Keys to Online Marketing Success

Local Marketing, Online Marketing, Web Marketing
Can any small local business stand toe-to-toe with the big boys when it comes to online marketing success in their business? Yes, they can - IF they know how! Today, I am happy to announce the release of my latest e-book report "5 Keys to Online Marketing Success." If you've ever had any doubt that you can successfully promote your business online, this report will show you the way. This report was written for the benefit of owners of small, local businesses who don't have the time or technical knowledge to research these marketing strategies for themselves. For instance, many local businesses these days have figured that they just need a presence on Facebook, via a profile or a page (there is a difference). But what they may not realize…
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Is your Local Business Being Found on Google?

SEO
There was once a time when all a local business had to do was put up a website and traffic would come. Over time, a local business could move onto page one of Google for their business category with very little effort. Those days are gone. Google has changed their search algorithms several times, popular search terms have evolved and many businesses that used to rank on page 1 no longer do. Check your Google ranking right now. Go to Google (link opens a new tab/window) and type in your type of business and location. For example, type in "wedding cakes, danville ky" substituting your product or service and your location. Next, click the globe icon at the upper right as illustrated below. By doing that, you remove your personal…
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Kentucky BBQ Festival launches new website

Local Marketing, Online Marketing, WordPress
The Kentucky BBQ Festival, in coordination with Orange Cat Productions of Danville, KY has launched a new website for it's 1st Annual Festival in Danville on November 4th and 5th, 2011. The site at KYBBQFestival.com is built on WordPress 3.2.1 (updates are done as fast as they are available), using a customized TwentyEleven child theme. We are also using the Akismet, All-in-One SEO, Google XML Sitemap, Login Lockdown, Facebook "Like" Button, Feedburner, Twitter AutoPost and a few other essential plugins. The WP Touch plugin is used to provide a mobile interface. READ MORE »
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5 Reasons Why Local Businesses Should Be Using WordPress

Local Marketing, WordPress
No matter what your business does, if you opreate in a local market anywhere in the world, there are five (5) very good reasons you should be using WordPress as the keystone of your online marketing strategy. 1. Simple installation and setup No one needs an online marketing solution that is difficult (expensive) to install, update and maintain. If you do it yourself, it is that much more of your time that gets eaten up - and, of course time is money. If you use a professional to do it, that hourly billing on a difficult platform will eat you up. In my opinion, WordPress is the simplest solution for the needs of clients like manufactured housing communities and retailers. It is much more cost-effective than comparable solutions for use…
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“Dominate Your Local Market” a hit at Louisville Show

Events, Local Marketing
A few weeks ago, I presented my Dominate your Local Market program along with MHMSM.com Publisher L.A. 'Tony' Kovach at the Louisville Manufactured Housing Show. It was perhaps the best received presentation ever as around 60 persons attended. We were introduced by industry luminary George F. Allen as "the future of the industry" and those words, coming from someone as well-respected as George, meant a lot to us. But even more gratifying was the reception of the presentation by the attendees. 30% of them asked for copies of the Powerpoint that outlines and underscores the program and they've all been sent a link to the file and many said that it was the best presentation of the day - a day of several first-rate presentations. Some of the subjects covered…
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