Ten tips to get your site noticed by Apple’s Siri

Mobile Marketing, Online Marketing
Mobile and Siri SEO are necessary to your future success If you haven't met Apple's Siri yet, you're in for a big surprise. And if you don't figure out how Siri is going to affect the marketing of your local business in the near future, you may find yourself left in the business equivalent of Jurassic Park, a dinosaur wandering around wondering where your customers are. Siri is more than just a Digital Personal Assistant. She is also the most disruptive new technology to crash onto the local marketing scene since mobile web browsing became commonplace. Think of the search implications when someone tells Siri "I need a pizza" or "I need a steak." You can also tell her "I need a beer" and she'll find you places to get…
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Get more “Likes” for your Facebook Fan Page

Commercial, Local Marketing, Social Networking, Software, WordPress
Websites need SEO (Search Engine Optimization) to succeed. Facebook Fan Pages need fans who become fans by "Liking" your Facebook Page if they are to succeed. And once a customer likes your Facebook Page, they are kept informed of updates as you make them. When they then "like" a post to your Fan Page, it appears on their and their friend's wall. That's called social marketing. So how do you go about getting more people to "Like" your Fan Page? One great way is to offer something special for those that do. This is a strategy used by the top companies in the world. If it's good enough for Coke, Pepsi, Amazon, etc., it's good enough for us. But what do you offer? How about a coupon for something of…
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It’s time to answer an important question

Local Marketing
As 2011 draws to a close and we begin a new year, it is time to answer a very important question. Is what you are doing now bringing you the life you want? Do you have enough money to pay your bills, do the things you want to do and save something for your future? Do you have enough time to spend with your family and friends? Do you feel fulfilled spiritually and physically? If the answers to these questions is 'no' (or a wishy-washy 'yes'), it may be time to re-assess what it is you are doing and why. You have the right to the kind of life you want. More money? More time? More fulfillment? They can all be your's but you need to make the decision to…
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Selling with a Blog, Part II

Local Marketing, Online Marketing, WordPress
On Wednesday, I posted a video from WordPress.tv, Selling with a Blog that featured Howard Howell's presentation at WordCamp Seattle 2011. In it, Howard gives his reasons why he thinks using a blog to sell whatever it is you sell is a good idea. I agree with Howard that using a blog to sell whatever is a great idea, but just how do you apply it to your business? The most basic rules of selling haven't changed. But the method of getting prospects into your location to begin the selling process has. Some time-honored methods, such as newspaper advertising, Yellow pages ads and such just aren't working in most markets anymore and their continued decline is assured. While smart businesses continue to use legacy marketing methods for as long as…
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“Dominate Your Local Market” a hit at Louisville Show

Events, Local Marketing
A few weeks ago, I presented my Dominate your Local Market program along with MHMSM.com Publisher L.A. 'Tony' Kovach at the Louisville Manufactured Housing Show. It was perhaps the best received presentation ever as around 60 persons attended. We were introduced by industry luminary George F. Allen as "the future of the industry" and those words, coming from someone as well-respected as George, meant a lot to us. But even more gratifying was the reception of the presentation by the attendees. 30% of them asked for copies of the Powerpoint that outlines and underscores the program and they've all been sent a link to the file and many said that it was the best presentation of the day - a day of several first-rate presentations. Some of the subjects covered…
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