Why Do I Promote Blogging for Business?

Blogging, Marketing, Online Marketing
Proving my point If you are one of my clients, and I've built you a business website, you've probably been advised by me to use blogging as a marketing tool. The other day, I ran across this infographic that points out the advantages of blogging for business. It gives that actual numbers that blogging can mean to your business. You have to admit, those are some pretty impressive numbers. I had never seen these stats in a group before this infographic came to my attention. But it has given me renewed confidence that my advice was on the money all along. One thing not covered in the infographic is that every blog entry that you post is another chance to get a page indexed (and hopefully ranked) by Google. That…
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New help for your Social Media campaign

New help for your Social Media campaign

Marketing, Social Networking
You all know the importance of a solid Social Media campaign as part of your online marketing strategy. It can increase your brand recognition, send new visitors to your website, generate new email list signups, provide you with leads, and increase your walk-in business. But to gain these benefits, it needs to be done right. You need to make multiple, relevant posts to Facebook and Twitter (plus LinkedIn if your business is B2B). But who has the time to look up relevant feeds, scan the 'net, write posts, etc. every single day? We've got a solution that will help you do just that. Multiple, relevant posts to Facebook and LinkedIn, and tweets to Twitter. Several with photos. You don't have to do a thing and your Social Media campaign will…
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Are you having enough Sales Conversations?

Email Marketing, Local Marketing, Social Networking
Happy Memorial Day, everyone. Don't forget to take a few minutes today to remember those who've laid down their lives so that we can live free and thank those who serve today. This post originally appeared on Memorial Day in 2009. I thought it would make a great subject again today. “Are you having enough SALES CONVERSATIONS? If you don’t have all the business or clients that you want, maybe you simply need to have more sales conversations. That was a challenge I laid down to my Marketing Mastermind group last month, and one couple jumped to action with IMMEDIATE results.” That bit of advice came to me from Bernadette Doyle of ClientMagnets.com. Although Bernadette was talking about direct face-to-face selling of services, I couldn't help but think how it…
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Getting Ready for the Recovery

Email Marketing, Local Marketing, Social Networking
"A man who stops advertising to save money is like a man who stops a clock to save time." - Henry Ford According to some of the latest economic figures, we are in the beginning stages of economic recovery. I'm sure this is a relief to all of us even if unemployment figures are still way too high. Employment always lags behind in a recovery. It may be a slow road back, but at least we are moving in a positive direction. Sadly some businesses have not been able to survive the downturn, but those that have will have an unprecedented opportunity for growth in the coming years. (more…)
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Leveraging this holiday season for future growth

Email Marketing, Social Networking
There's a lot of speculation on what the holiday season will be like this year for local businesses. Nobody is quite sure what to expect although not many are anticipating a banner year. Despite the gloomy predictions, you can use this holiday season to leverage the customers who will visit you and/or buy from you this year to boost your business next year and beyond as the economy recovers. (more…)
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