Key #2 – You MUST have an SEO Plan

Marketing, SEO
Creating an SEO Plan SEO is short for Search Engine Optimization And it is the most important thing you will do once you have a website (or blog) It's how people find you. SEO can appear to be intimidating, but you can learn a few basics to get you started on the right path. Perhaps the most important part of SEO is producing great content. Thoroughly research your subject as you create a web page or post, then present it in a manner that will engage the reader. Add photos or graphics appropriate to the subject matter. Read up on Content SEO and apply what you learn in everything your write. Install the Yoast SEO WordPress plugin and learn to use it properly. You could also use the All-in-One SEO…
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Is your Local Business Being Found on Google?

SEO
There was once a time when all a local business had to do was put up a website and traffic would come. Over time, a local business could move onto page one of Google for their business category with very little effort. Those days are gone. Google has changed their search algorithms several times, popular search terms have evolved and many businesses that used to rank on page 1 no longer do. Check your Google ranking right now. Go to Google (link opens a new tab/window) and type in your type of business and location. For example, type in "wedding cakes, danville ky" substituting your product or service and your location. Next, click the globe icon at the upper right as illustrated below. By doing that, you remove your personal…
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Is your website losing you sales? Money?

Online Marketing, SEO
A Website Review can increase your business and save you moneyIf your website has been around a while (or was recently created by an amateur web developer), you may be losing out on search engine ranking. You may also be losing money if the website is ineffective at bringing customers into your business. Why? Even a website created by a professional a few years ago may need updating of both visible and invisible elements as the algorithms of the search engines are constantly being tweaked to provide their searchers with better results and a better user experience. I am constantly amazed at the number of websites that have been around for several years and do not appear at all in search engine results for their most important keywords. This is…
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Kentucky BBQ Festival launches new website

Local Marketing, Online Marketing, WordPress
The Kentucky BBQ Festival, in coordination with Orange Cat Productions of Danville, KY has launched a new website for it's 1st Annual Festival in Danville on November 4th and 5th, 2011. The site at KYBBQFestival.com is built on WordPress 3.2.1 (updates are done as fast as they are available), using a customized TwentyEleven child theme. We are also using the Akismet, All-in-One SEO, Google XML Sitemap, Login Lockdown, Facebook "Like" Button, Feedburner, Twitter AutoPost and a few other essential plugins. The WP Touch plugin is used to provide a mobile interface. READ MORE »
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How Do You Really Rank in Search Engines?

SEO
The other day I overheard a person talking with their paid "web expert" about their ranking in the search engines (SEs). The "web expert" was explaining how well he had done his job by noting that the client ranked #1 on Google when they typed his company name into a Google search. Well, glory be… ranking #1 for one's own name. That must have required a ton of work and some long, hard hours at the keyboard for the "expert…" NOT! I've seen the same kind of claims made for searched conducted using the website's URL. WOW! A #1 ranking. Here's the kind of results you should get using a domain-based search. I have had potential clients some to me who didn't rank at all for their own company name.…
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