Key #4 – You MUST Utilize Social Media

Marketing, Social Networking
What Social Media can do for your business Social Media replaces nothing, but enhances everything - Neal Schaffer First, don’t expect a bunch of direct sales from Social Media. That is not what the Social Media is there for. Certain businesses, such as mobile food vendors and food trucks, delis, etc with daily menus and special events can directly benefit from using Social Media, most brick-and-mortar businesses are better served by using them to build and maintain relationships, get customer feedback and “reputation management” which may be the most important benefit of all. Social Media can be a very powerful marketing tool, providing it is done right and you have realistic expectations. Why it works Social Media works because… People trust friends recommendations more than they trust advertising You can…
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Website, Social Media or complete Online Marketing Solution?

Website, Social Media or complete Online Marketing Solution?

Online Marketing, Social Networking, Web Design
Which is more important to your online marketing success - a great website or social media? Many businesspersons today feel that once they have a Facebook page, Twitter account or LinkedIn business page, the business will come to them. Just keep posting to the social media page and you'll have it made. Realistically, social media is a great tool for promoting your business. But it suffers from a few drawbacks. Items placed on social media have a short lifespan. Once it scrolls off of your friend's or follower's wall or page, it is usually out of their sight forever. Your need to keep repeating tips or instructions. It would be better to place the information on your website and link to it whenever needed. If you are using Twitter to…
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Online Marketing for Manufactured Housing Communities

Email Marketing, Local Marketing, Online Marketing
Call them MHCs, Land Lease Communities or Mobile Home Parks, they all have one thing in common. In most cases they have empty lots to fill. And these days, those lots usually only get filled if management brings in the home, sets it and then finances the sale. With the S.A.F.E.  Act, many operators just rent the homes to generate the revenue on the lot and home. Filling homes in a timely manner means marketing – and the world of marketing in communities of all types is changing. Ignoring those changes can be detrimental to the health of your balance sheet. Over the years, we've learned what it takes to successfully market manufactured housing (mobile homes) and communities online. Our 1-2-3 Marketing Program is a proven way of  building your…
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Getting Technology Out of the Way

Email Marketing, Local Marketing, Social Networking, WordPress
You hear this a lot lately. It's a philosophy that Apple has successfully employed since 1984. Get the technology out of the way and empower the user to imagine and create. The truth is that hiding the nuts and bolts of advanced technology from the user reduces intimidation and allows a wider variety of people to use the gadgets we take for granted. The same is true of your online marketing. When the technology behind your marketing tools is complicated or too time-consuming, they are not used to their full capacity. You end up getting a lot less value for your investment of time and money. At OrangeCat, we have always promoted a 1-2-3 Online Marketing Strategy™: Your website Your email marketing campaign Your social media strategy Each of these…
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Blog it! Facebook It! Tweet It!

Local Marketing, WordPress
Blogs are fabulous search engine magnets, especially if you learn a few easy tricks, like properly tagging your posts [see video]. Facebook and Twitter serve the dual purpose of making and keeping up with friends and contacts. Social networks can also lead people back to your blog or website which is your online marketing base and information portal. But what on earth would you blog, post or tweet about? (more…)
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