Key #4 – You MUST Utilize Social Media

Marketing, Social Networking
What Social Media can do for your business Social Media replaces nothing, but enhances everything - Neal Schaffer First, don’t expect a bunch of direct sales from Social Media. That is not what the Social Media is there for. Certain businesses, such as mobile food vendors and food trucks, delis, etc with daily menus and special events can directly benefit from using Social Media, most brick-and-mortar businesses are better served by using them to build and maintain relationships, get customer feedback and “reputation management” which may be the most important benefit of all. Social Media can be a very powerful marketing tool, providing it is done right and you have realistic expectations. Why it works Social Media works because… People trust friends recommendations more than they trust advertising You can…
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Social Networking and Healthcare Professionals

Local Marketing, Social Networking
Where do consumers turn when they need a healthcare professional such as a doctor, dentist or chiropractor? According to an article at, the answer to that question is Facebook, Twitter and YouTube. To quote the article, A fair number of consumers in the United States are relying on sites such as Facebook, Twitter, and YouTube to help them with medical and health care issues. Polling 1,060 U.S. adults in February, PricewaterhouseCoopers found that a third use social media to find medical information, research and share symptoms, and offer their opinions about doctors, drugs, treatments, and heath plans. Overall, the same PriceWaterhouse poll suggests that 41% of those polled would use social media to choose a healthcare professional. With even higher numbers favoring social media among those 18-24 years of…
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Are you having enough Sales Conversations?

Email Marketing, Local Marketing, Social Networking
Happy Memorial Day, everyone. Don't forget to take a few minutes today to remember those who've laid down their lives so that we can live free and thank those who serve today. This post originally appeared on Memorial Day in 2009. I thought it would make a great subject again today. “Are you having enough SALES CONVERSATIONS? If you don’t have all the business or clients that you want, maybe you simply need to have more sales conversations. That was a challenge I laid down to my Marketing Mastermind group last month, and one couple jumped to action with IMMEDIATE results.” That bit of advice came to me from Bernadette Doyle of Although Bernadette was talking about direct face-to-face selling of services, I couldn't help but think how it…
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Getting Technology Out of the Way

Email Marketing, Local Marketing, Social Networking, WordPress
You hear this a lot lately. It's a philosophy that Apple has successfully employed since 1984. Get the technology out of the way and empower the user to imagine and create. The truth is that hiding the nuts and bolts of advanced technology from the user reduces intimidation and allows a wider variety of people to use the gadgets we take for granted. The same is true of your online marketing. When the technology behind your marketing tools is complicated or too time-consuming, they are not used to their full capacity. You end up getting a lot less value for your investment of time and money. At OrangeCat, we have always promoted a 1-2-3 Online Marketing Strategy™: Your website Your email marketing campaign Your social media strategy Each of these…
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