Ten tips to get your site noticed by Apple’s Siri

Mobile Marketing, Online Marketing
Mobile and Siri SEO are necessary to your future success If you haven't met Apple's Siri yet, you're in for a big surprise. And if you don't figure out how Siri is going to affect the marketing of your local business in the near future, you may find yourself left in the business equivalent of Jurassic Park, a dinosaur wandering around wondering where your customers are. Siri is more than just a Digital Personal Assistant. She is also the most disruptive new technology to crash onto the local marketing scene since mobile web browsing became commonplace. Think of the search implications when someone tells Siri "I need a pizza" or "I need a steak." You can also tell her "I need a beer" and she'll find you places to get…
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Two ways to get #1 Google ranking

SEO, WordPress
Have you ever imagined how much traffic you can get if your WordPress blog is ranked #1 in Google? Do you want to know a simple little trick that does this all automatically? If so, then this may be the most important blog post you've ever read. When we talk about optimizing a website, there are two different schools of thought. There are people who give more currency to on-page factors and then there are those who talk more about off-page factors. People who talk about on-page factors speak more about things like keyword optimization,using the right title tags, using less HTML, using the right fonts and images etc.,… Those who believe more in off-page factors won't give much regard to all these points, but they will think more about…
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How Do You Really Rank in Search Engines?

SEO
The other day I overheard a person talking with their paid "web expert" about their ranking in the search engines (SEs). The "web expert" was explaining how well he had done his job by noting that the client ranked #1 on Google when they typed his company name into a Google search. Well, glory be… ranking #1 for one's own name. That must have required a ton of work and some long, hard hours at the keyboard for the "expert…" NOT! I've seen the same kind of claims made for searched conducted using the website's URL. WOW! A #1 ranking. Here's the kind of results you should get using a domain-based search. I have had potential clients some to me who didn't rank at all for their own company name.…
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Getting Technology Out of the Way

Email Marketing, Local Marketing, Social Networking, WordPress
You hear this a lot lately. It's a philosophy that Apple has successfully employed since 1984. Get the technology out of the way and empower the user to imagine and create. The truth is that hiding the nuts and bolts of advanced technology from the user reduces intimidation and allows a wider variety of people to use the gadgets we take for granted. The same is true of your online marketing. When the technology behind your marketing tools is complicated or too time-consuming, they are not used to their full capacity. You end up getting a lot less value for your investment of time and money. At OrangeCat, we have always promoted a 1-2-3 Online Marketing Strategy™: Your website Your email marketing campaign Your social media strategy Each of these…
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Blekko local search seems to be lacking

SEO
I always like to test new things, especially if they look interesting and may prove to have an impact of my clients. There's a new search engine in town. It's not the first challenger to Google's supremacy, but it may be one of the more interesting ones. According to their About Us page, "Blekko is a better way to search the web by using slashtags. slashtags search only the sites you want and cut out the spam sites. use friends, experts, community or your own slashtags to slash in what you want and slash out what you don't." Blekko has some interesting features. Theoretically, using what they call "slashtags" you should be able to narrow your search to results that are only of interest to you. Each result has a…
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