Nile Flores: Creating A WordPress Website That Works From the Start

Video, WordCamp
Installing WordPress, plugins, and a theme is just a start, but in maintaining and growing your website, you’ve got to make plans. Sure, your initial idea of creating a WordPress site for whatever reason is great, but if you’re trying to get people to either subscribe to your newsletter, share your posts, fill out your lead forms, leave a comment on your posts, click an ad, or buy your stuff, you’ve got more to do. If you’re not getting some type of return on investment, which is to get people to do something on your website, then your website is broken. Come sit in and let me help you fix your problem by giving you ideas that you can use. This is for all content creators, as this is like…
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Kevin Hoffman: Demystifying Responsive Images in WordPress

Video, WordCamp, WordPress
Whether you are an advanced WordPress theme developer or simply editing content from the dashboard, there is one question that everyone asks at one point or another: What size should my images be? This already complex question takes on a whole new dynamic with the recent addition of responsive images in WordPress 4.4. While the basic concept of responsive images may be easy to grasp, a true understanding of the inner workings is far more elusive. In this talk, we will demystify responsive images and learn how to strike a proper balance between image performance and image quality within any context. Presentation Slides » Event WordCamp Pittsburgh 2016 Speakers Kevin Hoffman
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Jennifer Swisher: Creating Websites for Everyone

Video, Web Design, WordCamp
1 in 5 people in the US, report having some kind of disability. For some, these disabilities make it difficult to access the internet. That’s where web accessibility comes in. According to the World Wide Web Consortium (W3C), web accessibility means that “people with disabilities can perceive, understand, navigate, and interact with the Web, and that they can contribute to the Web.” Not only does web accessibility help people with disabilities, it helps others experience the Web, including individuals whose abilities have changed as they’ve gotten older. Web accessibility is so much more than standards and checking off items on a list. It’s about having empathy for someone else. To be frank, web accessibility makes it possible for everyone to google the burning question that we all have at 2a.m.:…
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5 Keys Bonus – Effective Video Marketing

Marketing, Video
Your Customers Love Video - Are You Providing What They Want? Look around at the most successful online marketing campaigns. Whether you are looking at a website, an email or a social network post, you often find video as part of the marketing strategy. With video sites like YouTube and Vimeo, sharing a video is easier than ever. If you’re not taking advantage of video in your marketing, you are missing an essential ingredient that your competition may use to steal your customers. Posting your videos to your website and linking to it from Facebook, Twitter and LinkedIn provides more opportunities to bring your customers back to your website and get them subscribed to your email program. No one expects you to produce theater quality video. But a video with…
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