Key #4 – You MUST Utilize Social Media

Marketing, Social Networking
What Social Media can do for your business Social Media replaces nothing, but enhances everything - Neal Schaffer First, don’t expect a bunch of direct sales from Social Media. That is not what the Social Media is there for. Certain businesses, such as mobile food vendors and food trucks, delis, etc with daily menus and special events can directly benefit from using Social Media, most brick-and-mortar businesses are better served by using them to build and maintain relationships, get customer feedback and “reputation management” which may be the most important benefit of all. Social Media can be a very powerful marketing tool, providing it is done right and you have realistic expectations. Why it works Social Media works because… People trust friends recommendations more than they trust advertising You can…
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Facebook Announces New WordPress Plugin

Facebook Announces New WordPress Plugin

WordPress
Looking to cross-post content between your self-hosted WordPress website and your Facebook timeline and pages? This plug-in for WordPress makes Facebook "look even more like Google, in that it is increasingly acting more like a growing infrastructure, instead of simply a destination site," said analyst Brad Shimmin. Some observers are beginning to reference Facebook as a kind of Internet Passport site, through which recommendations, content and other communications flow. Page and Post Features All of these features are easy to enable via checkboxes on the Facebook settings page. Post to an Author's Facebook Timeline whenever they publish a new WordPress Post or Page. Mention friends and Facebook Pages. This posts to their Timelines as well as lists them on the WordPress Post or Page. Post all new WordPress Post or…
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Social Networking and Healthcare Professionals

Local Marketing, Social Networking
Where do consumers turn when they need a healthcare professional such as a doctor, dentist or chiropractor? According to an article at cnet.com, the answer to that question is Facebook, Twitter and YouTube. To quote the article, A fair number of consumers in the United States are relying on sites such as Facebook, Twitter, and YouTube to help them with medical and health care issues. Polling 1,060 U.S. adults in February, PricewaterhouseCoopers found that a third use social media to find medical information, research and share symptoms, and offer their opinions about doctors, drugs, treatments, and heath plans. Overall, the same PriceWaterhouse poll suggests that 41% of those polled would use social media to choose a healthcare professional. With even higher numbers favoring social media among those 18-24 years of…
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Important Facebook Timeline Webinar Tomorrow

Events
On Thursday, March 29, 3PM Eastern Time (that's tomorrow), we will be holding an important webinar to introduce you to the new Timeline Fan Pages on Facebook. Whether you have a custom Fan Page now or are just thinking about one, you need to attend this webinar. This is the biggest change ever for Facebook Fan Pages and it offers your business both opportunities and challenges. This is information you need to know if you use Facebook as part of your online marketing strategy. Here is a link to the Orange Cat Productions Facebook Fan Page, so you can see just some of the possibilities for using the new timeline to build your business. Here's the info you need to join us: Title: Facebook Timeline Intro Time: Thursday, March 29th…
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Get more “Likes” for your Facebook Fan Page

Commercial, Local Marketing, Social Networking, Software, WordPress
Websites need SEO (Search Engine Optimization) to succeed. Facebook Fan Pages need fans who become fans by "Liking" your Facebook Page if they are to succeed. And once a customer likes your Facebook Page, they are kept informed of updates as you make them. When they then "like" a post to your Fan Page, it appears on their and their friend's wall. That's called social marketing. So how do you go about getting more people to "Like" your Fan Page? One great way is to offer something special for those that do. This is a strategy used by the top companies in the world. If it's good enough for Coke, Pepsi, Amazon, etc., it's good enough for us. But what do you offer? How about a coupon for something of…
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