Secure (https) sites to get better Google ranking

Security
What is SSL? SSL or Secure Sockets Layer is a protocol for encrypting all communications between your computer or mobile device and a website. You can tell when you are connected to a secure site, such as OrangeCat.com, by looking for the little green padlock at the left side of the address bar in your browser. If you do any banking online, you can bet that your connection is secured by SSL. Now other websites are starting to add SSL to their arsenal of protective strategies. And Google is rewarding those sites with better ranking signals. Why is Google giving secure (https) sites better ranking? Here is the explanation from Google Webmaster Central Blog: "At Google I/O a few months ago, we called for “HTTPS everywhere” on the web. "We’ve…
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Key #2 – You MUST have an SEO Plan

Marketing, SEO
Creating an SEO Plan SEO is short for Search Engine Optimization And it is the most important thing you will do once you have a website (or blog) It's how people find you. SEO can appear to be intimidating, but you can learn a few basics to get you started on the right path. Perhaps the most important part of SEO is producing great content. Thoroughly research your subject as you create a web page or post, then present it in a manner that will engage the reader. Add photos or graphics appropriate to the subject matter. Read up on Content SEO and apply what you learn in everything your write. Install the Yoast SEO WordPress plugin and learn to use it properly. You could also use the All-in-One SEO…
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Orange Cat Productions Celebrates 17th Anniversary

Orange Cat Productions Celebrates 17th Anniversary

Email Marketing, Local Marketing, Online Marketing, Social Networking, Web Marketing
This week, Orange Cat Productions celebrates its 17th Anniversary. It's been a fun journey beginning in the early days of the Web. Along the way, we've served Fortune 500 clients and Mom 'n Pop businesses alike. We've helped all sorts of businesses increase their online visibility. As we celebrate our 17th Anniverary, we have a gift for you. We'll be offering 17% off all website design work booked by April 30, 2013. So for any of you you need a new website or an update to the one you have now, here's your chance to save a sizable chunk of money that you can use for something else in your business. A 17% off offer also applies to Email Marketing, SEO packages, Mobile website add-ons, social marketing and video marketing…
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Is your Local Business Being Found on Google?

SEO
There was once a time when all a local business had to do was put up a website and traffic would come. Over time, a local business could move onto page one of Google for their business category with very little effort. Those days are gone. Google has changed their search algorithms several times, popular search terms have evolved and many businesses that used to rank on page 1 no longer do. Check your Google ranking right now. Go to Google (link opens a new tab/window) and type in your type of business and location. For example, type in "wedding cakes, danville ky" substituting your product or service and your location. Next, click the globe icon at the upper right as illustrated below. By doing that, you remove your personal…
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Facebook Announces New WordPress Plugin

Facebook Announces New WordPress Plugin

WordPress
Looking to cross-post content between your self-hosted WordPress website and your Facebook timeline and pages? This plug-in for WordPress makes Facebook "look even more like Google, in that it is increasingly acting more like a growing infrastructure, instead of simply a destination site," said analyst Brad Shimmin. Some observers are beginning to reference Facebook as a kind of Internet Passport site, through which recommendations, content and other communications flow. Page and Post Features All of these features are easy to enable via checkboxes on the Facebook settings page. Post to an Author's Facebook Timeline whenever they publish a new WordPress Post or Page. Mention friends and Facebook Pages. This posts to their Timelines as well as lists them on the WordPress Post or Page. Post all new WordPress Post or…
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